Submissions are now open for Melbourne Wine Week events.
Entries are now open for your event to be promoted as part of the inaugural Melbourne Wine Week, 25 October – 1 November 2013.
Melbourne Wine Week (MWW) is a promotion of the finest wineries and wines entered into the 2013 Royal Melbourne Wine Awards. A vibrant and indulgent week of tastings, lunches, dinners and experiences will be featured in Melbourne and Victoria’s most definitive establishments creating a buzz around Australian wine. MWW will be supported with an integrated marketing and promotional campaign.
How to get involved?
Interested in running you own Melbourne Wine Week event?
If you are a winery
If you are a winery exhibiting with the Royal Melbourne Wine Awards you can run your own event in your cellar door, restaurant or join with other wineries in your region to host a local showcase. Another option is to work directly with a Melbourne or regional restaurant or bar to feature your wines on a special menu.
If you are a restaurant or bar
This is your chance to develop a fine wine experience highlighting Australia’s best wines in your unique restaurant or bar offering. Examples could include an exclusive tasting with a winemaker, a shakeup food and wine matching varietal challenge, or a sparkling breakfast experience. You may consider developing a Melbourne Wine Week wine list featuring some of the 400 wineries involved in the Royal Melbourne Wine Awards.
Melbourne Wine Week can support you to bring new custom to your venue or provide a new experience for your existing customers. MWW is also an opportunity to build your wine list with some of Australia’s best wineries and their award winning wines.
Expressions of interest are now being called from Melbourne and Victoria’s wineries, restaurants and bars to be involved in the inaugural MWW. Event concepts are due for approval in early September. Call RASV Epicure Events to discuss your event today on call (03) 9281 7425 or email firstname.lastname@example.org.
From tutored masterclasses, to special dinners, parties and picnics don’t miss out on making your fine wine event a part of Melbourne Wine Week.
Life is too short to drink mediocre wine!