USA 360 Event Summary

2019-05-30T11:54:28+10:3030 May 2019|News|

The USA 360 event was a continuation of the popular “360” event series that the WCA NSW Chapter has instigated in an effort to give those who work in wine a look further afield than our domestic playing field, and learn more about how to be competitive in international markets. The USA 360 event featured a rare tasting of over a dozen US premium wines, including Ridge Estate Cabernet, and

WCA presents: Trends and Innovation in the Wine Industry

2019-05-29T11:26:57+10:3029 May 2019|Media release, News|

This June, the Victorian chapter of Wine Communicators of Australia (WCA) invites local wine and hospitality professionals to join them for an insightful panel event at Treasury Wine Estates in Melbourne. This activity provides an opportunity for participants to hear about the latest trends and innovation currently faced in the wine industry from four expert panelists. The expert panel will include: ● Sarah Andrew (National Co-President of Sommeliers Australia, Founder

Tasting Australia – The Chemistry of Wine

2019-05-09T23:12:15+10:309 May 2019|Blog|

I love a good aged Riesling with just a touch of TDN*, and I can get pretty happy from a bit of pyrazine in a nice Cabernet Sauvignon**. Not sure what I am talking about? You must have missed out on the Tasting Australia Event ‘The Chemistry of Wine’. I had the pleasure of listening to two absolute guns in the wine industry discussing the vast array of aromas and

WCA Celebrate the red, white (and blue) at USA360

2019-05-08T13:15:33+10:308 May 2019|Media release, News|

Wine Communicators of Australia (WCA) are thrilled to announce an event aimed at wine professionals (and wine lovers) curious to learn more about one of Australia’s most important premium wine markets – the USA. Held on 28 May 2019, USA 360 will be a tasting experience focused on the premium wine offering of the United States. From the big and bold to the elegant new styles emerging from this diverse

The Modernisation Movement: Taking Wine Marketing to The Next Level

2019-12-04T14:42:17+10:301 May 2019|Blog|

There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests are looking for more than a standard day of wine tasting and wineries have begun to advance their marketing tools in order to appeal to this new market. Both new and old wine brands have