Governance

Wine Communicators of Australia operates as a not-for-profit company limited by guarantee according to the rules contained in its Constitution. When joining WCA, all members are required to formally acknowledge their agreement to abide by these rules.

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National Board

WCA is governed by a National Board, whose members are elected by the WCA members at the Annual General Meeting held in November of each year and are drawn from each of the States in which WCA has a Chapter (New South Wales, South Australia and Victoria).

Our current Board Members are:

TONI CARLINO - Chair (WA)
Toni brings with her over 20 years sales and marketing experience in wine, travel and hospitality across Australia. She has worked with wine businesses such as De Bortoli Wines, Southcorp, Treasury Wine Estates and as Brand Development Manager for Crown Perth. For the past four years she has built her own marketing and public relations business, specialising in small and medium sized wineries. Toni was recently appointed Marketing Manager for Fogarty Wine Group and produces a food and wine radio program called ‘That Food and Wine Show’ broadcast nationally and podcast on Virgin Australia.

Toni’s strengths lie in her strategic thinking, experience across the wine community, strong relationships and results driven approach. She is an Advisory Board Member for the Australian Women in Wine Awards, has undertaken a Masters in Wine Marketing and is passionate about growing the Australian wine community.

ALEX GIBBS - Treasurer (NSW)
Alex is Chief Marketing Officer at The Wine Society and has over 15 years’ experience in senior leadership roles in a number of industries including liquor, wine, beer, hospitality, membership associations, government, banking, professional services, education and IT. He has had significant involvement working with government and the private sector on such national and regional challenges as Productivity, Leadership, Innovation and Strategic Growth. He holds a Bachelor of Business and has trained at the Australian Graduate School of Management.
ROB HIRST (NSW)
A Chartered Accountant and MBA (Marketing-Macquarie), Rob joined the liquor industry 30 years ago. He is currently Chairman of Fine Wine Partners and the Australian representative for the Court of Master Sommeliers and UK-based Wine & Spirit Education Trust (WSET). He is also a long-standing Board member of Liquor Merchants Association of Australia, the Food Media Club and Sommeliers Australia. In 2006 Rob and his late wife Judy were inducted into the Restaurant and Catering Australia Hall of Fame for services to industry.
SIMON CLARK (NSW)
Simon has over 12 years’ experience in the PR and communications industry across a number of sectors from FMCG, technology and not-for-profit. For the last 2 years, Simon has worked as the Global PR Manager at Pernod Ricard Winemakers for their Australian wine portfolio including Jacob’s Creek, St Hugo and George Wyndham. Hailing from New Zealand originally, Simon has a Bachelor of Communication Studies (Digital Media) and a Graduate Diploma in Public Relations from Auckland University of Technology. Before joining Pernod Ricard, Simon worked for leading PR agencies across New Zealand, Australia and the United Kingdom specialising in integrated brand communications strategies and global coordination across markets.
JUSTINE HENSCHKE (SA)
A sixth-generation Henschke, Justine worked in the UK, New York and Sydney and graduated from several wine qualifications including the Court of Master Sommeliers Introductory Sommelier Certification and the WSET Level 3 Award in Wine and Spirits. Justine re-joined the family business in mid 2014 and now works as the Marketing and Public Relations Manager and a Brand Ambassador.
SHIRLEY FRASER (SA)
Shirley Fraser is a wine strategy professional in South Australia. As an innovative problem solver, she draws on over 20 years of wine industry experience to facilitate change that is relevant and effective. A Roseworthy graduate and Future Leader alumni, Shirley is an avid ongoing learner, traveller and lover of art history.

Dedicated to unlocking the potential of each brand she works with regardless of size, Shirley is a collaborative solver of gap analysis to work with wine business. Cultivating authentic stories, innovation and causes, to build connections between brands in routes to market to achieve sustainable success. Chair of the SA Chapter of WCA for the past 2 years, and Board member of Riverland Wine Management Committee, Shirley now joins the WCA National Board.

ANGUS BARNES - Deputy Chair (NSW)
Angus has over 25 years’ experience in the wine industry across a number of areas in Sales, Marketing and Business Development. For the last 14 years, Angus worked for Pernod Ricard Winemakers as the Global Brand Communications and Heritage Director. He has a Bachelor of Economics (Accounting) from Sydney University and a Diploma from the Wine & Spirits Education Trust (WSET). He also was a graduate of the first intake of the wine industry’s Future Leaders Program. He is currently a Vice President of the NSW Wine Industry Association.
MARNI COOK (SA)
Marni is Program Director of Wine Business at the University of Adelaide. She is the current Chair of the Business and Education Committee with Great Wine Capitals Global Network and a member of the University’s Wine Futures Advisory Board. Prior to her current tenure, Marni was Program Director at the Australian Centre for Retail Studies at Monash University, following roles in marketing, change management and adult education.

As a management consultant, educator and facilitator with expertise across a broad range of disciplines, Marni designs and delivers customised executive education programs on topics including leadership and culture, finance, negotiation and communication, consumer trends, supply chain management, marketing, and strategic planning for diverse clients including Coopers, Yalumba, Caltex, Department of Defence, Myer, Red Cross, Repco, and Toyota.

A strong advocate of industry needs being met through education, she is committed to presenting content that is accessible, practical and can be readily applied by participants.

ALI LOCKWOOD (SA)
Ali is Manager – Stakeholder Engagement with Wine Australia, responsible for engagement strategies, sponsorship programs and developing relationships with government agencies and State and regional wine associations. She was previously Regional Manager – Emerging Markets, representing Australian wine across Asia, the Middle East, Africa, Latin America, Russia and Eastern Europe, and established Wine Australia’s Shanghai office in 2008. Ali’s 20-year career in wine began studying Wine Marketing at Roseworthy College, and working in wineries across Australia, followed by a five-year stint in a number of global and domestic roles with (now) Accolade Wines.
STEPHANIE DOBOUDIN (VIC)
Stephanie has over 18 years of experience working in the wine industry in the US, Canada, UK, China and Australia. She is the founder and Managing Director of consumer insights and trends strategic consultancy, Food and Wine Insights. Stephanie also holds the role of Account Manager Aus/NZ/Asia for the Decanter World Wine Awards, Decanter Asian Wine Awards and Decanter magazine. Previously Stephanie was the Country Manager for Wine Intelligence Aus/NZ and has held senior global marketing roles with Kobrand Corporation NY, Rathbone Wine Group and Yabby Lake. Stephanie has a Bachelor of Arts (Marketing and Media), Graduate Diploma in Marketing from the University of Melbourne (MBS) and the Wine and Spirits Education Trust (WSET) Level 3 Award in Wines.
ANNABEL MUGFORD (SA)
Having worked in the Australian wine and food industries for 30 years, you could say that wine and food are in Annabel’s blood. She is currently enjoying juggling several roles including; consulting to Barossa Grape & Wine Association (BGWA), leading and managing the Barossa Wine School and the Barossa Wine Auction and also working at Food South Australia establishing the South Australia Food and Beverage Export Hub.

Annabel previously worked at BGWA, Wine Australia, PIRSA, Adelaide Hills Regional Development and a number of wineries, always looking for ways of creating value and “wow” experiences for wine drinkers, guests and visitors and helping the wineries to deliver these.

Annabel studied Wine Marketing at Roseworthy Agricultural College in the 1980’s, completed an MBA, majoring in strategic marketing, graduating in 2000 and recently achieved a career goal of being awarded the WSET Diploma in Wine. She also led the BGWA team that received the Wine Communicator of the Year 2019, as well as Best Wine PR Campaign and Best Wine Website at the Wine Communicators of Australia Awards in November 2019.