Jeni Port, one of the nation’s most respected wine connoisseurs and communicators, has today been announced as the 2018 WCA Legend of the Vine in Victoria. This distinguished title has been awarded to her in recognition of her outstanding expertise and valuable contribution to the Australian wine industry. “Throughout her journalistic career, Jeni has demonstrated undeniable passion and commitment to the Australian wine story and has communicated her exceptional knowledge
2018 WCA Annual General Meeting NOTICE OF MEETING Notice is hereby given that in accordance with Rule 7.1 of the Constitution of Wine Communicators of Australia Limited ABN 81 151 598 168, the Annual General Meeting (AGM) of the company will be held 7th November 2018 at the Gourmet Traveller WINE Office, 119 Kippax Street, Surray Hills, Sydney at 5.30pm. AGENDA Welcome from the Chair Acceptance of apologies received and those
Walking into the hall for the Royal Adelaide Wine Show lunch I saw a space full of wine industry legends. I hardly recognised the place; the buzzing, festive atmosphere before me was in stark contrast to the palpable concentration and focus of the same place just a few days earlier. Whilst attending the Wine Communicators’ Wine Show Lunch on the last Friday of September, I took a moment to reflect
Experience matters: Executive Education in Wine Marketing by UniSA and the Ehrenberg- Bass Institute for Marketing Science.
On the surface, wine and its entrenched associations with celebration seems like an ‘easy’ product to market. This, however, is before you take into consideration rapid market expansion, competition from alternate alcohol products and a decline in alcohol consumption. In wine, like all industries, strategy born from real-life experience is imperative to success. UniSA and the Ehrenberg-Bass Institute seek to assist today’s wine marketers to overcome industry challenges with the