About Lynda Schenk

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So far Lynda Schenk has created 196 blog entries.

Wine Communicators of Australia brings international Wine Media Conference to Australia in October 2019

2018-12-05T10:34:35+00:004 December 2018|Media release, News|

 For the first time in its 12-year history, the Wine Media Conference (formerly known as the Wine Bloggers Conference) will be held outside North America, taking place in the Hunter Valley, NSW, Australia from October 10 – 12, 2019. In what promises to be a remarkable boon to the Australian wine communications industry and wine tourism in general, the Wine Communicators of Australia (WCA) successfully applied and won the right

WSET Educator of the Year Award 2018 shortlist announced

2018-11-23T13:26:59+00:0023 November 2018|News|

Wine Communicators silver partner WSET have announced the shortlist for the WSET Educator of the Year Award 2018. Australia's very own 'Get Wine Smart', previously known as 'Wine Construct', has been included as one of seven nominees from across the globe. To find out more about the award and check out all of the worthy nominees CLICK HERE  

China 360: A rare look at China’s booming wine scene

2018-11-22T20:16:14+00:0022 November 2018|News|

We all know China is drinking more Australian wine, but we recently paused to consider the question in reverse... “would we drink more Chinese wine if it was available?” At the recent WCA “China 360” wine event, hosted at the Handpicked Wines Cellar Door in Sydney, we took up the challenge and tasted 3 pairs of like-quality Chinese and Australian wines and took a vote to see which wines people

WCA chapter members and executive celebrate at the Australian Women in Wine Awards

2018-11-22T10:51:52+00:0020 November 2018|News|

Wine Communicators were out in force and celebrating at last Friday's 2018 at the Australian Women in Wine Awards.  Lynda Schenk, the Executive Officer of WCA,  was awarded the Marketer of the Year for her work with Riverland Wine undertaken as a part of her role as the owner/founder of Purple Giraffe Marketing, an Adelaide based marketing consultancy that she began in 2014. Shirley Fraser, WCA South Australian Chapter Chair

The United Nations of Wine

2018-11-19T11:38:06+00:0019 November 2018|Blog|

“It is like seeing a great congregation of the United Nations”, Peter Gago, chief winemaker at Penfolds, said when welcoming the full international delegation of the Great Wine Capitals in their cellars at Magill. My guess is, that if the United Nations would actually come together in similar style to the GWC, a lot of the world’s problems would be solved rather quickly. The Great Wine Capitals network includes ten

Ni Hao Shanghai! – Wine Australia China Wine Awards 2018

2018-11-23T10:33:27+00:0019 November 2018|Blog|

This is my first time in China; a country I would love to know more about but know little of, and where I won’t even pretend to speak or understand the language. It has been less than two days and I feel like I’m starting to get the hang of (the very basics of) WeChat, and at least produce a happy ‘ni hao’ when greeting someone. It figures, that in