WCA Free Webinar: “Know your audience: How to get retailers to buy your wine.” TUE 1 July 1.00pm EST

2017-04-27T11:19:38+10:301 June 2014|News|

How well do you follow the wine marketing commandment of 'know thy audience'? Think it just applies to consumers? It doesn't and there's new research that shows getting to know - and we mean really know - those in the wine supply chain can be good for business. Join Dr Steve Goodman, from the University of Adelaide Business School, who will share the results of a four-year research project,