Conversations, observations & discussion topics from people in wine!
There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests [Read more]
This is my first time in China; a country I would love to know more about but know little of, and where I won’t even pretend to speak or understand the language. It has been [Read more]
Experience matters: Executive Education in Wine Marketing by UniSA and the Ehrenberg- Bass Institute for Marketing Science.
On the surface, wine and its entrenched associations with celebration seems like an ‘easy’ product to market. This, however, is before you take into consideration rapid market expansion, competition from alternate alcohol products and a [Read more]
By DR JACQUI MCRAE – Senior Research Scientist, The Australian Wine Research Institute Wine is a beautiful and equal blend of craft and science. Many winemakers place much focus on the craft of winemaking but [Read more]