Conversations, observations & discussion topics from people in wine!
As a state committee of Wine Communicators of Australia, we see ourselves as a small sample of the membership group. The following thoughts were an outcome of the discussion we had together as a team [Read more]
In a world where consumers are bombarded with stimuli coming from every direction, it is important that wine businesses have clear marketing messages and strategies that engage their consumer effectively. Put simply, wine brands must [Read more]
Whether you are reaching for a glass of a classy cool climate Chardonnay from the Adelaide Hills, an old vine Grenache from McLaren Vale, or a refreshing Riesling from the Eden Valley; we as South [Read more]
I have spent a lot of time over the years investigating the many different aspects of the wine industry, but up until now, I really had no idea of the level of effort and rigour [Read more]
Have you ever been to Yalumba Family Winemakers before? Up until recently, I hadn’t. I knew about it, I had enjoyed a few of their wines, but I had never visited. So when I finally [Read more]
A Restaurant with Style – Maxwell Wines Maxwell Wines is situated in the rolling hills of McLaren Vale, nestled between the sea in the west, and the foothills of the Mount Lofty Ranges in the [Read more]
Lanzerac Country Estate sits just outside of Tanunda, featuring a picturesque backdrop of the Barossa Ranges and is surrounded by vines. The Estate holds a very special place in owner’s Justin and Casey Carter’s hearts. [Read more]
Ever been to Langhorne Creek? I bet some of you have never heard of it, let alone know that is one of South Australia’s premium wine producing regions. As the weather warms up and we [Read more]
Winners two years in a row, second time just as sweet as the first. Gemtree are the winners of this year’s Best of Wine Tourism Award for Best Sustainable Tourism Practices. It is in fact [Read more]
There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests [Read more]
This is my first time in China; a country I would love to know more about but know little of, and where I won’t even pretend to speak or understand the language. It has been [Read more]
Experience matters: Executive Education in Wine Marketing by UniSA and the Ehrenberg- Bass Institute for Marketing Science.
On the surface, wine and its entrenched associations with celebration seems like an ‘easy’ product to market. This, however, is before you take into consideration rapid market expansion, competition from alternate alcohol products and a [Read more]
By DR JACQUI MCRAE – Senior Research Scientist, The Australian Wine Research Institute Wine is a beautiful and equal blend of craft and science. Many winemakers place much focus on the craft of winemaking but [Read more]