Wine Conversation2019-06-19T13:10:44+10:30

Conversations, observations & discussion topics from people in wine!

January 2020

Next Level Marketing Nous – Executive Short Courses from UniSA & the Ehrenberg-Bass Institute

27 January 2020|Categories: Blog, News|

In a world where consumers are bombarded with stimuli coming from every direction, it is important that wine businesses have clear marketing messages and strategies that engage their consumer effectively. Put simply, wine brands must [Read more]

South Australian Wine, What Do Our International Friends Think About It?

16 January 2020|Categories: Blog, News|

Whether you are reaching for a glass of a classy cool climate Chardonnay from the Adelaide Hills, an old vine Grenache from McLaren Vale, or a refreshing Riesling from the Eden Valley; we as South [Read more]

December 2019

November 2019

The Great Wine Capitals Best Of Wine Tourism Awards – Yalumba Family Winemakers

27 November 2019|Categories: Blog, News|

Have you ever been to Yalumba Family Winemakers before? Up until recently, I hadn’t. I knew about it, I had enjoyed a few of their wines, but I had never visited. So when I finally [Read more]

The Great Wine Capitals Best Of Wine Tourism Awards – Maxwell Wines

27 November 2019|Categories: Blog, News|

A Restaurant with Style – Maxwell Wines Maxwell Wines is situated in the rolling hills of McLaren Vale, nestled between the sea in the west, and the foothills of the Mount Lofty Ranges in the [Read more]

The Great Wine Capitals Best Of Wine Tourism Awards – Lanzerac Country Estate

27 November 2019|Categories: Blog, News|

Lanzerac Country Estate sits just outside of Tanunda, featuring a picturesque backdrop of the Barossa Ranges and is surrounded by vines. The Estate holds a very special place in owner’s Justin and Casey Carter’s hearts. [Read more]

The Great Wine Capitals Best Of Wine Tourism Awards – Kimbolton Wines

27 November 2019|Categories: Blog, News|

Ever been to Langhorne Creek? I bet some of you have never heard of it, let alone know that is one of South Australia’s premium wine producing regions. As the weather warms up and we [Read more]

June 2019

May 2019

The Modernisation Movement: Taking Wine Marketing to The Next Level

1 May 2019|Categories: Blog|

There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests [Read more]

February 2019

January 2019

November 2018

October 2018

Experience matters: Executive Education in Wine Marketing by UniSA and the Ehrenberg- Bass Institute for Marketing Science.

8 October 2018|Categories: Blog|

On the surface, wine and its entrenched associations with celebration seems like an ‘easy’ product to market. This, however, is before you take into consideration rapid market expansion, competition from alternate alcohol products and a [Read more]

August 2018

Blending science into the crafts of great winemaking and storytelling

1 August 2018|Categories: Blog|

By DR JACQUI MCRAE – Senior Research Scientist, The Australian Wine Research Institute Wine is a beautiful and equal blend of craft and science. Many winemakers place much focus on the craft of winemaking but [Read more]