Conversations, observations & discussion topics from people in wine!
May 2019
The Modernisation Movement: Taking Wine Marketing to The Next Level
There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests [Read more]
February 2019
Barossa Wine Auction Top Picks
“Here is a list of amazing wines – do not worry about the price – pick whatever you like.” Pretty much the start of a great personal dream here, ladies and gentlemen. So – if [Read more]
January 2019
Wine magic and storytelling with Tony Love
Of course I made a list of questions before going to see Tony Love at his home office in Crafers but I did not need it anymore from the moment I walked in the door. [Read more]
Enjoy our wines, protect our vines
Here is an interesting fact for you: turns out 44% of women and 28% of men think they can just waltz into a vineyard and take a couple selfies while they are on a wine [Read more]
November 2018
The United Nations of Wine
“It is like seeing a great congregation of the United Nations”, Peter Gago, chief winemaker at Penfolds, said when welcoming the full international delegation of the Great Wine Capitals in their cellars at Magill. My [Read more]
Ni Hao Shanghai! – Wine Australia China Wine Awards 2018
This is my first time in China; a country I would love to know more about but know little of, and where I won’t even pretend to speak or understand the language. It has been [Read more]
McLaren Vale – You Rock
“Your winemakers, they are not like ‘rock stars’?”, he asks with a slightly confused smile. Juan Pablo Candisano from Mendoza is clearly not used to the down to earth manners of Kelly Wellington, winemaker at [Read more]
October 2018
Royal Adelaide Wine Show – we all win(e)!
Walking into the hall for the Royal Adelaide Wine Show lunch I saw a space full of wine industry legends. I hardly recognised the place; the buzzing, festive atmosphere before me was in stark contrast [Read more]
Experience matters: Executive Education in Wine Marketing by UniSA and the Ehrenberg- Bass Institute for Marketing Science.
On the surface, wine and its entrenched associations with celebration seems like an ‘easy’ product to market. This, however, is before you take into consideration rapid market expansion, competition from alternate alcohol products and a [Read more]
August 2018
Blending science into the crafts of great winemaking and storytelling
By DR JACQUI MCRAE – Senior Research Scientist, The Australian Wine Research Institute Wine is a beautiful and equal blend of craft and science. Many winemakers place much focus on the craft of winemaking but [Read more]