Wine Industry Mentor Program breaks new ground

2021-04-07T15:56:49+09:308 April 2021|Media release, News|

The Wine Industry Mentor Program, which pairs early career wine sector professionals with respected wine sector leaders, is expanding into all areas of the wine industry. This year the program includes wine business, wine marketing, media, photography, wine education, winemaking, viticulture and oenology, while keeping a strong connection with wine communications. The program was established by Wine Communicators of Australia (WCA) and the University of Adelaide. “Much of the success

Penfolds and Grange: The View from the Top

2021-02-22T12:23:24+10:3016 February 2021|Blog, News|

Story by Lachlan Aird - 2020 WCA Wine Media Cadet      I tend to actively avoid the word ‘iconic’ as it seems like a somewhat crass descriptor for most wines. However, for truly iconic wines, what other word applies? When tasked with the assignment to write about an iconic wine from Adelaide, South Australia, there seemed to be little contest. Penfolds Grange was the obvious choice. As I sit

WCA appoints new Executive Officer

2021-02-15T09:54:14+10:3015 February 2021|Media release, News|

Wine Communicators of Australia (WCA) are pleased to announce the appointment of their new Executive Officer, Andrew Stark. Andrew comes to the role with a wealth of industry experience and the passion to take WCA into the future. Over the past decade Andrew has held senior marketing and operations positions in Accolade Wines and last year made the decision to branch out on his own and started a consultancy business,

Giving And Sharing: South Australian Holidays In The Regions

2020-12-10T14:20:03+10:3010 December 2020|Blog, News|

Story by Lachlan Aird - 2020 WCA Wine Media Cadet   Every family has their own special festive traditions. Whether on purpose or not, there’s a set of rituals that may seem so normal and ordinary to us, but would be incredibly perplexing to outsiders looking in. While there’s a distinct image of an ‘Aussie Christmas’, of sunny outdoor Christmas lunches with fresh seafood, baked hams and pavlova, in Adelaide,

WCA Celebrates the 2020 Wine Communicator Awards Virtually

2020-12-01T14:48:56+10:302 December 2020|Media release, News|

            Last night saw Wine Communicators of Australia (WCA) announce the winners of the 2020 Wine Communicator Awards eleven categories, including the overall Wine Communicator of the Year. The annual Wine Communicator Awards recognises outstanding contribution to, and excellence in, wine communication in all its forms. Now in its eleventh year, support for the Wine Communicator Awards continues to grow with over 90 entries received

WCA to recruit new Executive Officer

2020-12-02T13:15:16+10:3023 November 2020|News|

        For over a decade, Wine Communicators of Australia (WCA) has been Australia’s preeminent organisation connecting business professionals working within the entire Australian wine sector. Through a wide range of professional resources and events, WCA provides inspiration and leadership in achieving effective B to C communication in a constantly evolving Australian wine industry. With chapters, and individual and corporate members in all Australian wine-producing states, WCA is

Yalumba: A Winery of the Past, Present and Future

2020-11-16T16:57:04+10:3016 November 2020|Blog, News|

Yalumba Family Vineyards – Great Wine Capitals Best of Wine Tourism Award Winner – Architecture and Landscape By Lachlan Aird, 2020 WCA Wine Media Cadet As Australia's oldest family-owned winery with 170 years of history to draw from, it's no surprise that honouring Yalumba's unique history is the key motivator in crafting a range of experiences and tourism services. It makes sense that their experiences are built around the landscape, grounds

Everything Considered at Tscharke

2020-11-16T16:53:45+10:3016 November 2020|Blog, News|

Tscharke Wines – Great Wine Capitals Best of Wine Tourism Award Winner – Sustainable Wine Tourism Practices By Lachlan Aird, 2020 WCA Wine Media Cadet Sustainability in any industry is a commitment. Like any commitment, sacrifices must be made, and challenges must be faced before the reward can be enjoyed. For Tscharke, their commitment to sustainability is taken so seriously that there was barely enough time to celebrate their win in

Spoiled for Choice at Longview

2020-11-16T16:46:22+10:3016 November 2020|Blog, News|

Longview – Great Wine Capitals Best of Wine Tourism Award Winner – Accommodation By Lachlan Aird, 2020 WCA Wine Media Cadet At its core, hospitality is the key to a successful cellar door experience. The most memorable and engaging experiences are those that make you feel like you've been welcomed into the winemaker's home. But what if you were already home? Or at the very least, a temporary home, gilded

Unico Zelo: For the People

2020-11-16T16:43:28+10:3016 November 2020|Blog, News|

Unico Zelo – Great Wine Capitals Best of Wine Tourism Award Winner – Innovation By Lachlan Aird, 2020 WCA Wine Media Cadet "When it comes to the brand, we're all in or nothing. Brendan is like that with everything he does," says Laura Carter of her husband and business partner Brendan. As every industry made their ‘pivot' to take their business online during the COVID-19 lockdown, Brendan, Laura and the

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