Interesting article by a guest writer for the WCA.

Penfolds and Grange: The View from the Top

2021-02-22T12:23:24+10:3016 February 2021|Blog, News|

Story by Lachlan Aird - 2020 WCA Wine Media Cadet      I tend to actively avoid the word ‘iconic’ as it seems like a somewhat crass descriptor for most wines. However, for truly iconic wines, what other word applies? When tasked with the assignment to write about an iconic wine from Adelaide, South Australia, there seemed to be little contest. Penfolds Grange was the obvious choice. As I sit

Giving And Sharing: South Australian Holidays In The Regions

2020-12-10T14:20:03+10:3010 December 2020|Blog, News|

Story by Lachlan Aird - 2020 WCA Wine Media Cadet   Every family has their own special festive traditions. Whether on purpose or not, there’s a set of rituals that may seem so normal and ordinary to us, but would be incredibly perplexing to outsiders looking in. While there’s a distinct image of an ‘Aussie Christmas’, of sunny outdoor Christmas lunches with fresh seafood, baked hams and pavlova, in Adelaide,

Yalumba: A Winery of the Past, Present and Future

2020-11-16T16:57:04+10:3016 November 2020|Blog, News|

Yalumba Family Vineyards – Great Wine Capitals Best of Wine Tourism Award Winner – Architecture and Landscape By Lachlan Aird, 2020 WCA Wine Media Cadet As Australia's oldest family-owned winery with 170 years of history to draw from, it's no surprise that honouring Yalumba's unique history is the key motivator in crafting a range of experiences and tourism services. It makes sense that their experiences are built around the landscape, grounds

Everything Considered at Tscharke

2020-11-16T16:53:45+10:3016 November 2020|Blog, News|

Tscharke Wines – Great Wine Capitals Best of Wine Tourism Award Winner – Sustainable Wine Tourism Practices By Lachlan Aird, 2020 WCA Wine Media Cadet Sustainability in any industry is a commitment. Like any commitment, sacrifices must be made, and challenges must be faced before the reward can be enjoyed. For Tscharke, their commitment to sustainability is taken so seriously that there was barely enough time to celebrate their win in

Spoiled for Choice at Longview

2020-11-16T16:46:22+10:3016 November 2020|Blog, News|

Longview – Great Wine Capitals Best of Wine Tourism Award Winner – Accommodation By Lachlan Aird, 2020 WCA Wine Media Cadet At its core, hospitality is the key to a successful cellar door experience. The most memorable and engaging experiences are those that make you feel like you've been welcomed into the winemaker's home. But what if you were already home? Or at the very least, a temporary home, gilded

Unico Zelo: For the People

2020-11-16T16:43:28+10:3016 November 2020|Blog, News|

Unico Zelo – Great Wine Capitals Best of Wine Tourism Award Winner – Innovation By Lachlan Aird, 2020 WCA Wine Media Cadet "When it comes to the brand, we're all in or nothing. Brendan is like that with everything he does," says Laura Carter of her husband and business partner Brendan. As every industry made their ‘pivot' to take their business online during the COVID-19 lockdown, Brendan, Laura and the

Monumental d’Arenberg

2020-11-16T17:00:02+10:3016 November 2020|Blog, News|

d’Arenberg – Great Wine Capitals Best of Wine Tourism Award Winner – Arts & Culture By Lachlan Aird, 2020 WCA Wine Media Cadet Art and culture and the d'Arenberg brand are intrinsically linked. If the legacy of The Cube, the immersive art installation come cellar door, doesn't already prove this then d'Arenberg commitment to bring seemingly unattainable world-class art to McLaren Vale sure is.     The Salvador Dali exhibition

A New Outlook for Wirra Wirra

2020-11-16T16:58:09+10:3016 November 2020|Blog, News|

Wirra Wirra Vineyards – Great Wine Capitals Global Winner – Wine Tourism Services By Lachlan Aird, 2020 WCA Wine Media Cadet "When we took a seat, we realised just how beautiful the view is from our cellar door," says Wirra Wirra Marketing Manager Luke Tyler of the new cellar door program. "Our customers used to stand belly to the bar and taste wines facing us but now they get to

Creativity, Empathy and Necessity: The guiding themes for wine marketing in a crisis

2020-06-17T09:46:21+09:3011 June 2020|Blog, News|

Homo-sapiens is Latin for ‘wise man’ - to be wise is to have or to show experience, knowledge and good judgment. It is a result of these times that we become wiser - we gain experience, knowledge and better judgement. There is a quote that puts it perfectly “From limitation comes creativity”. The Three Guiding Themes ‘Creativity’ in conjunction with ‘empathy’ and ‘necessity’, should be regarded as the guiding themes

The diversity of focus and concern for wine professionals during the current crisis

2020-06-17T10:02:35+09:3016 April 2020|Blog, News|

As a state committee of Wine Communicators of Australia, we see ourselves as a small sample of the membership group. The following thoughts were an outcome of the discussion we had together as a team and I have asked permission to share these sentiments.  Being a professional working in wine right now is tough.  Like never before have we seen the impact of drought in water prices and lower yields,

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