Interesting article by a guest writer for the WCA.

Yalumba: A Winery of the Past, Present and Future

2020-11-16T16:57:04+10:3016 November 2020|Blog, News|

Yalumba Family Vineyards – Great Wine Capitals Best of Wine Tourism Award Winner – Architecture and Landscape By Lachlan Aird, 2020 WCA Wine Media Cadet As Australia's oldest family-owned winery with 170 years of history to draw from, it's no surprise that honouring Yalumba's unique history is the key motivator in crafting a range of experiences and tourism services. It makes sense that their experiences are built around the landscape, grounds

Everything Considered at Tscharke

2020-11-16T16:53:45+10:3016 November 2020|Blog, News|

Tscharke Wines – Great Wine Capitals Best of Wine Tourism Award Winner – Sustainable Wine Tourism Practices By Lachlan Aird, 2020 WCA Wine Media Cadet Sustainability in any industry is a commitment. Like any commitment, sacrifices must be made, and challenges must be faced before the reward can be enjoyed. For Tscharke, their commitment to sustainability is taken so seriously that there was barely enough time to celebrate their win in

Spoiled for Choice at Longview

2020-11-16T16:46:22+10:3016 November 2020|Blog, News|

Longview – Great Wine Capitals Best of Wine Tourism Award Winner – Accommodation By Lachlan Aird, 2020 WCA Wine Media Cadet At its core, hospitality is the key to a successful cellar door experience. The most memorable and engaging experiences are those that make you feel like you've been welcomed into the winemaker's home. But what if you were already home? Or at the very least, a temporary home, gilded

Unico Zelo: For the People

2020-11-16T16:43:28+10:3016 November 2020|Blog, News|

Unico Zelo – Great Wine Capitals Best of Wine Tourism Award Winner – Innovation By Lachlan Aird, 2020 WCA Wine Media Cadet "When it comes to the brand, we're all in or nothing. Brendan is like that with everything he does," says Laura Carter of her husband and business partner Brendan. As every industry made their ‘pivot' to take their business online during the COVID-19 lockdown, Brendan, Laura and the

Monumental d’Arenberg

2020-11-16T17:00:02+10:3016 November 2020|Blog, News|

d’Arenberg – Great Wine Capitals Best of Wine Tourism Award Winner – Arts & Culture By Lachlan Aird, 2020 WCA Wine Media Cadet Art and culture and the d'Arenberg brand are intrinsically linked. If the legacy of The Cube, the immersive art installation come cellar door, doesn't already prove this then d'Arenberg commitment to bring seemingly unattainable world-class art to McLaren Vale sure is.     The Salvador Dali exhibition

A New Outlook for Wirra Wirra

2020-11-16T16:58:09+10:3016 November 2020|Blog, News|

Wirra Wirra Vineyards – Great Wine Capitals Global Winner – Wine Tourism Services By Lachlan Aird, 2020 WCA Wine Media Cadet "When we took a seat, we realised just how beautiful the view is from our cellar door," says Wirra Wirra Marketing Manager Luke Tyler of the new cellar door program. "Our customers used to stand belly to the bar and taste wines facing us but now they get to

Creativity, Empathy and Necessity: The guiding themes for wine marketing in a crisis

2020-06-17T09:46:21+09:3011 June 2020|Blog, News|

Homo-sapiens is Latin for ‘wise man’ - to be wise is to have or to show experience, knowledge and good judgment. It is a result of these times that we become wiser - we gain experience, knowledge and better judgement. There is a quote that puts it perfectly “From limitation comes creativity”. The Three Guiding Themes ‘Creativity’ in conjunction with ‘empathy’ and ‘necessity’, should be regarded as the guiding themes

The diversity of focus and concern for wine professionals during the current crisis

2020-06-17T10:02:35+09:3016 April 2020|Blog, News|

As a state committee of Wine Communicators of Australia, we see ourselves as a small sample of the membership group. The following thoughts were an outcome of the discussion we had together as a team and I have asked permission to share these sentiments.  Being a professional working in wine right now is tough.  Like never before have we seen the impact of drought in water prices and lower yields,

Next Level Marketing Nous – Executive Short Courses from UniSA & the Ehrenberg-Bass Institute

2020-06-17T10:33:25+09:3027 January 2020|Blog, News|

        In a world where consumers are bombarded with stimuli coming from every direction, it is important that wine businesses have clear marketing messages and strategies that engage their consumer effectively. Put simply, wine brands must stay on top of their marketing game to remain in the game. With this in mind, the University of South Australia (‘UniSA’) and the Ehrenberg-Bass Institute for Marketing Science, provide helpful

South Australian Wine, What Do Our International Friends Think About It?

2020-06-17T10:22:03+09:3016 January 2020|Blog, News|

Whether you are reaching for a glass of a classy cool climate Chardonnay from the Adelaide Hills, an old vine Grenache from McLaren Vale, or a refreshing Riesling from the Eden Valley; we as South Aussies are spoilt for choice when it comes to selecting a premium wine. We really have it all in little old Adelaide, but do our international friends and colleagues feel the same way about South

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