Interesting article by a guest writer for the WCA.

Creativity, Empathy and Necessity: The guiding themes for wine marketing in a crisis

2020-06-17T09:46:21+09:3011 June 2020|Blog, News|

Homo-sapiens is Latin for ‘wise man’ - to be wise is to have or to show experience, knowledge and good judgment. It is a result of these times that we become wiser - we gain experience, knowledge and better judgement. There is a quote that puts it perfectly “From limitation comes creativity”. The Three Guiding Themes ‘Creativity’ in conjunction with ‘empathy’ and ‘necessity’, should be regarded as the guiding themes

The diversity of focus and concern for wine professionals during the current crisis

2020-06-17T10:02:35+09:3016 April 2020|Blog, News|

As a state committee of Wine Communicators of Australia, we see ourselves as a small sample of the membership group. The following thoughts were an outcome of the discussion we had together as a team and I have asked permission to share these sentiments.  Being a professional working in wine right now is tough.  Like never before have we seen the impact of drought in water prices and lower yields,

Next Level Marketing Nous – Executive Short Courses from UniSA & the Ehrenberg-Bass Institute

2020-06-17T10:33:25+09:3027 January 2020|Blog, News|

        In a world where consumers are bombarded with stimuli coming from every direction, it is important that wine businesses have clear marketing messages and strategies that engage their consumer effectively. Put simply, wine brands must stay on top of their marketing game to remain in the game. With this in mind, the University of South Australia (‘UniSA’) and the Ehrenberg-Bass Institute for Marketing Science, provide helpful

South Australian Wine, What Do Our International Friends Think About It?

2020-06-17T10:22:03+09:3016 January 2020|Blog, News|

Whether you are reaching for a glass of a classy cool climate Chardonnay from the Adelaide Hills, an old vine Grenache from McLaren Vale, or a refreshing Riesling from the Eden Valley; we as South Aussies are spoilt for choice when it comes to selecting a premium wine. We really have it all in little old Adelaide, but do our international friends and colleagues feel the same way about South

Great Wine Capitals – All You Need to Know

2020-06-17T10:41:46+09:3016 December 2019|Blog, News|

  So what is Great Wine Capitals? The Bordeaux Chamber of Commerce founded Great Wine Capitals (“GWC”) in 1999. Today GWC is a global wine network that encourages travel, education and business exchanges between each of the member cities. In 2016, Adelaide became a member of the GWC Global Network alongside: Mainz-Rheinhessen, Germany Verona, Italy Bordeaux, France Mendoza, Argentina Lausanne, Switzerland Valparaiso Casa Blanca Valley, Chile Porto, Portugal Bilbao Rjoja,

Bordeaux – a Great Wine Capital

2020-06-17T10:37:03+09:3016 December 2019|Blog, News|

“I’m going where?!” I thought. I was already excited about being the 2019 Wine Media Cadet, and then they told me I was going to Bordeaux. While I was excited, I was also in shock. I was expecting to get a call later explaining that they had made a mistake or that they had changed their mind. It wasn’t until my flights and accommodation were booked that it really sunk

Behind the Scenes at the 2019 Royal Adelaide Wine Show

2020-06-24T09:28:10+09:3012 December 2019|Blog, News|

I have spent a lot of time over the years investigating the many different aspects of the wine industry, but up until now, I really had no idea of the level of effort and rigour that goes into judging at a wine show. After stewarding for a couple of days at the Royal Adelaide Wine Show (RAWS), I gained a little insight and a lot of appreciation for the hard

USA Market – Is it the new hope for Aussie wine?

2020-06-24T09:33:18+09:3028 November 2019|Blog, News|

The following account of the Q&A Panel Series event held in Adelaide on Tuesday 26 November 2019 was written by Shirley Fraser, WCA SA Chapter Chair and Board member. USA - Is it the new hope for Aussie wine?   Last night Wine Communicators of Australia held its SA chapter panel series event in Adelaide. Thanks to the generosity of spirit, the panellists shared their highs and lows of the USA

The Great Wine Capitals Best Of Wine Tourism Awards – Yalumba Family Winemakers

2020-06-24T09:36:08+09:3027 November 2019|Blog, News|

Have you ever been to Yalumba Family Winemakers before? Up until recently, I hadn’t. I knew about it, I had enjoyed a few of their wines, but I had never visited. So when I finally got myself to the Barossa to meet with Yalumba’s Wine Rooms & Events Manager, Sally Johnson, I was absolutely blown away by the historical charm, character and beauty of the property. I honestly thought “how have

The Great Wine Capitals Best Of Wine Tourism Awards – Maxwell Wines

2020-06-24T09:38:30+09:3027 November 2019|Blog, News|

A Restaurant with Style – Maxwell Wines Maxwell Wines is situated in the rolling hills of McLaren Vale, nestled between the sea in the west, and the foothills of the Mount Lofty Ranges in the East. Maxwell’s restaurant has a broad range of dishes on offer, with the highlights being two quite different, but equally exciting dining experiences. The first is the option to enjoy a casual meal on the