Interesting article by a guest writer for the WCA.

The United Nations of Wine

2018-11-19T11:38:06+00:0019 November 2018|Blog|

“It is like seeing a great congregation of the United Nations”, Peter Gago, chief winemaker at Penfolds, said when welcoming the full international delegation of the Great Wine Capitals in their cellars at Magill. My guess is, that if the United Nations would actually come together in similar style to the GWC, a lot of the world’s problems would be solved rather quickly. The Great Wine Capitals network includes ten

Ni Hao Shanghai! – Wine Australia China Wine Awards 2018

2018-11-23T10:33:27+00:0019 November 2018|Blog|

This is my first time in China; a country I would love to know more about but know little of, and where I won’t even pretend to speak or understand the language. It has been less than two days and I feel like I’m starting to get the hang of (the very basics of) WeChat, and at least produce a happy ‘ni hao’ when greeting someone. It figures, that in

McLaren Vale – You Rock

2018-11-19T11:15:52+00:0019 November 2018|Blog|

“Your winemakers, they are not like ‘rock stars’?”, he asks with a slightly confused smile. Juan Pablo Candisano from Mendoza is clearly not used to the down to earth manners of Kelly Wellington, winemaker at Wirra Wirra. I know it is not just Kelly who is happy to chat about the wine she makes, pretty much every Australian wine producer I have ever encountered will light up as soon as

Royal Adelaide Wine Show – we all win(e)!

2018-10-11T14:24:00+00:0011 October 2018|Blog|

Walking into the hall for the Royal Adelaide Wine Show lunch I saw a space full of wine industry legends. I hardly recognised the place; the buzzing, festive atmosphere before me was in stark contrast to the palpable concentration and focus of the same place just a few days earlier. Whilst attending the Wine Communicators’ Wine Show Lunch on the last Friday of September, I took a moment to reflect

Experience matters: Executive Education in Wine Marketing by UniSA and the Ehrenberg- Bass Institute for Marketing Science.

2018-10-08T09:58:48+00:008 October 2018|Blog|

On the surface, wine and its entrenched associations with celebration seems like an ‘easy’ product to market. This, however, is before you take into consideration rapid market expansion, competition from alternate alcohol products and a decline in alcohol consumption. In wine, like all industries, strategy born from real-life experience is imperative to success. UniSA and the Ehrenberg-Bass Institute seek to assist today’s wine marketers to overcome industry challenges with the

Blending science into the crafts of great winemaking and storytelling

2018-08-06T09:58:00+00:001 August 2018|Blog|

By DR JACQUI MCRAE – Senior Research Scientist, The Australian Wine Research Institute Wine is a beautiful and equal blend of craft and science. Many winemakers place much focus on the craft of winemaking but the science behind it can also provide a number of valuable keys to producing and selling top wines. Consumer science Lots of research has been undertaken to investigate the preferences of different types of wine