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So far WCA Admin has created 57 blog entries.

Trends & Innovation in the Wine Industry – Event Summary

2019-06-18T11:31:03+09:3018 June 2019|News|

On June 11, local wine and hospitality professionals joined the WCA VIC chapter for an insightful panel event at Treasury Wine Estates in Melbourne. It was the first event organised by the new state committee and they were delighted to see so many people attend.  Over the course of the evening our expert panel - superbly hosted by Josh Elias - discussed consumer habits on a large and small scale,

WCA Celebrate the red, white (and blue) at USA360

2019-05-08T13:15:33+09:308 May 2019|Media release, News|

Wine Communicators of Australia (WCA) are thrilled to announce an event aimed at wine professionals (and wine lovers) curious to learn more about one of Australia’s most important premium wine markets – the USA. Held on 28 May 2019, USA 360 will be a tasting experience focused on the premium wine offering of the United States. From the big and bold to the elegant new styles emerging from this diverse

The Modernisation Movement: Taking Wine Marketing to The Next Level

2019-05-06T12:05:39+09:301 May 2019|Blog|

There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests are looking for more than a standard day of wine tasting and wineries have begun to advance their marketing tools in order to appeal to this new market. Both new and old wine brands have

WCA partners with the University of Adelaide

2019-03-18T10:18:48+09:3018 March 2019|Media release, News|

Wine Communicators of Australia (WCA) are thrilled to announce that the University of Adelaide has come on board as a Gold partner in 2019. This relationship presents some exciting opportunities for the two organisations to collaborate in areas of education, mentoring and communication, bringing new content to the WCA program with a focus on the next generation of wine industry professionals. Read more...