Penfolds and Grange: The View from the Top
Story by Lachlan Aird - 2020 WCA Wine Media Cadet I tend to actively avoid the word ‘iconic’ as it seems like a somewhat crass descriptor for most wines. However, for truly iconic wines, what other word applies? When tasked with the assignment to write about an iconic wine from Adelaide, South Australia, there seemed to be little contest. Penfolds Grange was the obvious choice. As I sit
WCA appoints new Executive Officer
Wine Communicators of Australia (WCA) are pleased to announce the appointment of their new Executive Officer, Andrew Stark. Andrew comes to the role with a wealth of industry experience and the passion to take WCA into the future. Over the past decade Andrew has held senior marketing and operations positions in Accolade Wines and last year made the decision to branch out on his own and started a consultancy business,
Giving And Sharing: South Australian Holidays In The Regions
Story by Lachlan Aird - 2020 WCA Wine Media Cadet Every family has their own special festive traditions. Whether on purpose or not, there’s a set of rituals that may seem so normal and ordinary to us, but would be incredibly perplexing to outsiders looking in. While there’s a distinct image of an ‘Aussie Christmas’, of sunny outdoor Christmas lunches with fresh seafood, baked hams and pavlova, in Adelaide,
WCA Celebrates the 2020 Wine Communicator Awards Virtually
Last night saw Wine Communicators of Australia (WCA) announce the winners of the 2020 Wine Communicator Awards eleven categories, including the overall Wine Communicator of the Year. The annual Wine Communicator Awards recognises outstanding contribution to, and excellence in, wine communication in all its forms. Now in its eleventh year, support for the Wine Communicator Awards continues to grow with over 90 entries received
WCA to recruit new Executive Officer
For over a decade, Wine Communicators of Australia (WCA) has been Australia’s preeminent organisation connecting business professionals working within the entire Australian wine sector. Through a wide range of professional resources and events, WCA provides inspiration and leadership in achieving effective B to C communication in a constantly evolving Australian wine industry. With chapters, and individual and corporate members in all Australian wine-producing states, WCA is
Yalumba: A Winery of the Past, Present and Future
Yalumba Family Vineyards – Great Wine Capitals Best of Wine Tourism Award Winner – Architecture and Landscape By Lachlan Aird, 2020 WCA Wine Media Cadet As Australia's oldest family-owned winery with 170 years of history to draw from, it's no surprise that honouring Yalumba's unique history is the key motivator in crafting a range of experiences and tourism services. It makes sense that their experiences are built around the landscape, grounds