On June 11, local wine and hospitality professionals joined the WCA VIC chapter for an insightful panel event at Treasury Wine Estates in Melbourne. It was the first event organised by the new state committee and they were delighted to see so many people attend. Over the course of the evening our expert panel - superbly hosted by Josh Elias - discussed consumer habits on a large and small scale,
Wine Communicators of Australia (WCA) are thrilled to announce an event aimed at wine professionals (and wine lovers) curious to learn more about one of Australia’s most important premium wine markets – the USA. Held on 28 May 2019, USA 360 will be a tasting experience focused on the premium wine offering of the United States. From the big and bold to the elegant new styles emerging from this diverse
There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests are looking for more than a standard day of wine tasting and wineries have begun to advance their marketing tools in order to appeal to this new market. Both new and old wine brands have
Wine Communicators of Australia (WCA) are thrilled to announce that the University of Adelaide has come on board as a Gold partner in 2019. This relationship presents some exciting opportunities for the two organisations to collaborate in areas of education, mentoring and communication, bringing new content to the WCA program with a focus on the next generation of wine industry professionals. Read more...