Creativity, Empathy and Necessity: The guiding themes for wine marketing in a crisis
Homo-sapiens is Latin for ‘wise man’ - to be wise is to have or to show experience, knowledge and good judgment. It is a result of these times that we become wiser - we gain experience, knowledge and better judgement. There is a quote that puts it perfectly “From limitation comes creativity”. The Three Guiding Themes ‘Creativity’ in conjunction with ‘empathy’ and ‘necessity’, should be regarded as the guiding themes