Last night saw Wine Communicators of Australia (WCA) announce the winners of the 2020 Wine Communicator Awards eleven categories, including the overall Wine Communicator of the Year. The annual Wine Communicator Awards recognises outstanding contribution to, and excellence in, wine communication in all its forms. Now in its eleventh year, support for the Wine Communicator Awards continues to grow with over 90 entries received
For over a decade, Wine Communicators of Australia (WCA) has been Australia’s preeminent organisation connecting business professionals working within the entire Australian wine sector. Through a wide range of professional resources and events, WCA provides inspiration and leadership in achieving effective B to C communication in a constantly evolving Australian wine industry. With chapters, and individual and corporate members in all Australian wine-producing states, WCA is
Yalumba Family Vineyards – Great Wine Capitals Best of Wine Tourism Award Winner – Architecture and Landscape By Lachlan Aird, 2020 WCA Wine Media Cadet As Australia's oldest family-owned winery with 170 years of history to draw from, it's no surprise that honouring Yalumba's unique history is the key motivator in crafting a range of experiences and tourism services. It makes sense that their experiences are built around the landscape, grounds
Tscharke Wines – Great Wine Capitals Best of Wine Tourism Award Winner – Sustainable Wine Tourism Practices By Lachlan Aird, 2020 WCA Wine Media Cadet Sustainability in any industry is a commitment. Like any commitment, sacrifices must be made, and challenges must be faced before the reward can be enjoyed. For Tscharke, their commitment to sustainability is taken so seriously that there was barely enough time to celebrate their win in
Longview – Great Wine Capitals Best of Wine Tourism Award Winner – Accommodation By Lachlan Aird, 2020 WCA Wine Media Cadet At its core, hospitality is the key to a successful cellar door experience. The most memorable and engaging experiences are those that make you feel like you've been welcomed into the winemaker's home. But what if you were already home? Or at the very least, a temporary home, gilded
Unico Zelo – Great Wine Capitals Best of Wine Tourism Award Winner – Innovation By Lachlan Aird, 2020 WCA Wine Media Cadet "When it comes to the brand, we're all in or nothing. Brendan is like that with everything he does," says Laura Carter of her husband and business partner Brendan. As every industry made their ‘pivot' to take their business online during the COVID-19 lockdown, Brendan, Laura and the
d’Arenberg – Great Wine Capitals Best of Wine Tourism Award Winner – Arts & Culture By Lachlan Aird, 2020 WCA Wine Media Cadet Art and culture and the d'Arenberg brand are intrinsically linked. If the legacy of The Cube, the immersive art installation come cellar door, doesn't already prove this then d'Arenberg commitment to bring seemingly unattainable world-class art to McLaren Vale sure is. The Salvador Dali exhibition
Wirra Wirra Vineyards – Great Wine Capitals Global Winner – Wine Tourism Services By Lachlan Aird, 2020 WCA Wine Media Cadet "When we took a seat, we realised just how beautiful the view is from our cellar door," says Wirra Wirra Marketing Manager Luke Tyler of the new cellar door program. "Our customers used to stand belly to the bar and taste wines facing us but now they get to
Wine Communicators of Australia (WCA) is pleased to announce that Marni Cook, Interim Chair has been appointed as Chair. WCA are grateful for the experience and strategic expertise that Marni brings to the position and look forward to working with her as she drives our future direction with the support of fellow board members. At the forthcoming AGM, WCA will acknowledge the retirement of Jeffrey Wilkinson as the Honorary Company
