Wine Communicators of Australia (WCA) are thrilled to announce an event aimed at wine professionals (and wine lovers) curious to learn more about one of Australia’s most important premium wine markets – the USA.
Held on 28 May 2019, USA 360 will be a tasting experience focused on the premium wine offering of the United States. From the big and bold to the elegant new styles emerging from this diverse market, it will be an evening of learning more about one of Australia’s biggest export hopes and their take on wine – direct from their own vineyards.
A recent report from Wine Australia has highlighted research showing that Australian wine is viewed as value for money, but not as expensive/fine wine amongst US consumers.
“The US is Australia’s second largest market for wine, and still growing, but there still exists a significant opportunity for Australia to sell more premium wine into this market. So we were curious to explore, what does the American wine drinker expect from a premium glass of wine? What better way than tasting some?”, commented Sharyn Foulis, Co-Chair of the WCA NSW chapter.
“Australia imports very little American wine, compared to what we export, so this event offers us the opportunity to look at leading wine styles from one of our key markets and to understand what these wines offer to the American wine drinker,” she continued.