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“Consumption occasions are… fundamentally important in liquor when understanding why our customers choose a category, brand and ultimately a product to purchase and consume” – National retailer, 2023 

By understanding occasions and how they influence the consumer & the shopper,  you can create a better shopping environment ensuring you are selling the right products, at the right place, at the right time.  This is because people shop differently, and spend differently for different occasions.

This webinar will be presented by Andrew Nowicki, Co-Founder & Commercial Director, Growth Scope. In the hour long presentation Andrew will:

  • Outline why liquor consumption occasions are so important in driving brands, sales and business success.
  • Provide an overview of what consumption occasions are and highlight how a one size fits all approach to understanding occasions is fundamentally flawed.
  • Identify the linkage between consumption occasions and shopper behaviour and therefore the importance of using occasions understanding to inform successful channel planning and shopper marketing strategies. 


This webinar is free to ALL WCA Members. To register, CLICK HERE

Non-members will be charged $50+GST to access the webinar. To pay and register, CLICK HERE

Special Thanks