Webinar Registration: How do consumption occasions influence sales?

$55.00

To complete the registration process, please click on the link provided in your order confirmation email. 

SKU: WEB-JUN24 Category:

Description

By understanding occasions and how they influence the consumer & the shopper,  you can create a better shopping environment ensuring you are selling the right products, at the right place, at the right time.  This is because people shop differently, and spend differently for different occasions.

This webinar will be presented by Andrew Nowicki, Co-Founder & Commercial Director, Growth Scope.

In the hour long presentation Andrew will:

  • Outline why liquor consumption occasions are so important in driving brands, sales and business success.
  • Provide an overview of what consumption occasions are and highlight how a one size fits all approach to understanding occasions is fundamentally flawed.
  • Identify the linkage between consumption occasions and shopper behaviour and therefore the importance of using occasions understanding to inform successful channel planning and shopper marketing strategies. 

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