Online (Zoom)

The media world is a complex space, with journalists and writers having their own niche audiences and many wine businesses not quite sure how to approach them. Join this webinar as we chat with some of the best in the trade to understand the wine media landscape and how we can better connect, communicate & engage with them. Lead by WCA Exec Chair, Angus Barnes, the panel will explore the

“Consumption occasions are... fundamentally important in liquor when understanding why our customers choose a category, brand and ultimately a product to purchase and consume” - National retailer, 2023  By understanding occasions and how they influence the consumer & the shopper,  you can create a better shopping environment ensuring you are selling the right products, at the right place, at the right time.  This is because people shop differently, and spend