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In this webinar Sandy Hathaway will present the key findings and benchmark statistics from the 2021 Wine Direct-to-Consumer survey conducted in Australia by Wine Australia in collaboration with Wine Business Solutions. Peter McAtamney will provide further insights from the data, including international benchmarking derived from an equivalent survey conducted by Wine Business Solutions in New Zealand and South Africa comparing with US data.

The presentation will cover cellar door, wine club and online/database sales practices and statistics.

Join us to find out what lessons can be learnt from the experiences of 2020-21, what’s working well and what needs to change.


This webinar is free to ALL WCA Members. To register, CLICK HERE

Non-Members will be charged $50 + GST to access the webinar.  To pay and register, CLICK HERE



Sandy Hathaway – Senior Analyst, Wine Australia 

Sandy is part of the Market Insights team at Wine Australia, providing information and insights to businesses to support their decision-making. She has particular responsibility for the National Vintage and Direct-to-Consumer surveys, the Vinsites vineyard mapping program and domestic market insights. She has been involved in the Australian wine sector for over 20 years in a number of roles and has been working at Wine Australia since 2016.


Peter McAtamney – Principal, Wine Business Solutions

Wine Business Solutions (WBS) provides wine business education, strategic advisory and management consultancy services internationally. WBS produces the only research into what is on wine lists in Australia and key markets for Australian wine. WBS benchmarks DtC wine business annually across Australia, New Zealand and South Africa.