A new year brings new hope and opportunities. As we prepare to enter 2022 it’s time to plan how your winery will fully embrace digital and social media in your marketing mix. COVID-19 has brought more consumers online, but it’s never been more competitive to sell online and direct to consumers as wineries compete for attention.
Looking at some of the latest trends and consumer insights, WCA Wine Communicator of the Year Trish Barry will share some practical tips and insights into direct and digital marketing considerations for the year ahead. She’ll touch on advertising trends, the role of different social media platforms and key themes to reach and engage your customers.
After this practical session with Trish, we will have an informal winemaker Q&A hosted by sommelier Bridget Raffal in conversation with Emma Norbiato of Calabria Family Wines. We encourage you to BYO something from NSW to enjoy for this part of the session.
Bridget Raffal is the Beverage Director at Where’s Nick Wine Bar and the founder of Women and Revolution – a new organisation representing and connecting women across all sectors of the wine industry. She currently sits on both the NSW Events Committee and the National Executive Committee for Sommeliers Australia.
Emma Norbiato is Chief Winemaker at Calabria Family Wines and has received widespread recognition for her winemaking skills, including ‘Winemaker of the Year’ in 2016 at the Australian Women in Wine Awards and a finalist for Gourmet Travellers 2019 ‘Winemaker of the Year’. She is a respected wine judge and a Len Evans Tutorial Scholar.
The event runs for one hour on zoom and will be packed full of useful information for maximum value, and minimum zoom fatigue.
TICKETS ARE ON SALE NOW, $15 pp (WCA members & non-members) – scroll down to purchase
Ticket holders will receive the link to join the virtual workshop via email the day prior.