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We are fortunate to have DTC Business Coach and Strategic Consultant, Georgia Rasmussen presenting this month’s webinar with a focus on the DTC road map and channel planning.

Georgia is an expert in the field and always has practical tips on how best to approach DTC channel planning for your wine business.  In this presentation she will provide a refresher session on her DTC Road Map, and highlight areas that need addressing to optimize your results. She will then walk through how to prioritise your to do list to tackle these areas.


This webinar is free to ALL WCA Members. To register, CLICK HERE

Non-members will be charged $50+GST to access the webinar. To pay and register, CLICK HERE



Georgia has over 25 years’ experience as a Business Manager and Consumer Marketing professional in the private and public sectors with the majority of her experience residing in the wine category. She has a strong record of success building and managing direct / digital marketing businesses in the USA and Australia. She has dual market experience (AUS / USA), and has in depth knowledge of their distribution systems, and multi-channel marketing models, for both commercial and high end boutique brands.
Leveraging expertise gained in both medium and large scale business environments, Georgia applies skills in strategy, innovation, and practical execution, combined with strong commercial acumen, to produce market leading results.