There’s certainly no denying the recent shift in wine marketing innovation taking place all over Australia. In this day and age, it is simply not enough to provide a nice oaky red. Cellar door guests are looking for more than a standard day of wine tasting and wineries have begun to advance their marketing tools in order to appeal to this new market. Both new and old wine brands have
Wine Communicators of Australia (WCA) are thrilled to announce that the University of Adelaide has come on board as a Gold partner in 2019. This relationship presents some exciting opportunities for the two organisations to collaborate in areas of education, mentoring and communication, bringing new content to the WCA program with a focus on the next generation of wine industry professionals. Read more...
Do your homework, and give a shit.These were two key messages from another engrossing Under the Influence panel discussion held by Wine Communicators of Australia in Victoria. The sell-out event took place at The Imperial Hotel on Monday, 4th September with a panel comprising Clare Burder (The Humble Tumbler), John Harris (Mitchell Harris), Paul Ghaie (Blackhearts & Sparrows), and journalist Max Allen (Financial Review, Gourmet Traveller). It was once again
Wine Communicator of the Year AwardsEntries are now open for WCA’s prestigious annual Wine Communicator of the Year Awards, which this year will be offered in 10 categories. Following judges feedback in 2016, both the ‘Best Wine Book’ and ‘Best Wine Publication’ will this year be split in to two distinct categories, technical and trade, and consumer. A new category has also been developed for Best Wine Public Relations Campaign.“We
Wine media cadetship launches in SA A wine media cadetship aimed at aspiring journalists with a thirst for specialising in the wine sector, has opened for application this week. The cadetship is run by Wine Communicators of Australia – a national organisation for wine industry professionals – and is sponsored by the State Government. The ten-week program involves opportunities for participation in a range of practical experiences including media
