The Wine Communicators of Australia (WCA) Royal Adelaide Wine & Spirits Awards Lunch, run in partnership with the Royal Agricultural and Horticultural Society of SA, will be once again held at the Adelaide Showground on Friday 8 October 2021, 12.30 – 3.30pm. Be at this year’s lunch to be the first to learn who the trophy winners are in this year’s Royal Adelaide Wine Show - as well as […]
In this webinar Sandy Hathaway will present the key findings and benchmark statistics from the 2021 Wine Direct-to-Consumer survey conducted in Australia by Wine Australia in collaboration with Wine Business Solutions. Peter McAtamney will provide further insights from the data, including international benchmarking derived from an equivalent survey conducted by Wine Business Solutions in New Zealand and South Africa comparing with US data. The presentation will cover cellar door, wine […]
A new year brings new hope and opportunities. As we prepare to enter 2022 it’s time to plan how your winery will fully embrace digital and social media in your marketing mix. COVID-19 has brought more consumers online, but it’s never been more competitive to sell online and direct to consumers as wineries compete for attention. Looking at some of the latest trends and consumer insights, WCA Wine Communicator of […]
Hosted by Amy Banks, Halliday Wine Companion, we invite you to join us for a captivating panel discussion, exploring how data can be used, the importance of quality research and how to implement research findings into practical measures. Find out how your wine brand(s) can benefit from the world of wine insights. “Without data you’re just another person with an opinion” W. Edwards Deming PANELISTS: Leigh Firkin, Merchandise Manager Commercial Wine […]
