Calendar of Events
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Luxury: the final frontier
Luxury: the final frontier
For a long time “Luxury” in Australian wine has been an exclusive club of the rarified few. Is now the time when other brands could have a chance to crack into the luxury market? Plenty has been said and learned from the existing luxury wines ... but what about other industries? WCA has brought together a panel of speakers who all work in the luxury sector and are wine adjacent. [Read more]
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Icons of Clare Valley: a full day tour
Icons of Clare Valley: a full day tour
Experience one of the rarest opportunities in Australian wine: exclusive behind the gates access to Wendouree, an exclusive winery that is closed to the public and legendary for its heritage, precision and mystique! This full day Clare Valley field trip is strictly limited to just 30 guests, ensuring an intimate, high value experience for wine communicators. This Icons of Clare Valley tour will focus on communicating the region's exceptional heritage, [Read more]
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Webinar: Communicating via Phone Across the Customer Journey
Webinar: Communicating via Phone Across the Customer Journey
Join us as we talk with Renee Beck, Managing Director of Forrest Contact, and explore how wineries can build longer term customer relationships by using human conversation, alongside digital engagement, throughout the whole customer journey. Renee is an experienced commercial leader with more than 20 years’ experience in customer engagement, sales and contact centre operations. In recent years, Renee has worked extensively within the Australian wine industry, helping wineries use [Read more]