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At the heart of all business improvement is behaviour. How do we change consumer behaviour so they buy more? How do we improve team cohesion and effectiveness?

It seems so obvious that if we change our mind, we will therefore change behaviours.  But what does the science say? 

In this webinar James West, Behavioural Psychologist at Wine Australia, we will explore the myths of behaviour change, some techniques for changing behaviour, and see how behavioural insights have been applied in other industries, and how you can apply the behavioural science to your wine business.

This one is going to get us all thinking about our cellar door customers, interactions with trade and managing staff within our wine business. 


This webinar is free to ALL WCA Members. To register, CLICK HERE

Non-Members will be charged $50 + GST to access the webinar.  To pay and register, CLICK HERE