Labels are your portable advertising, so how do you get them to effectively tell your story?

When you can’t speak to your consumers in person, you need to be confident the reseller – or your label and packaging – can do the talking for you. In this webinar you’ll learn how to communicate your brand story succinctly, reflect your values (and those of your target audience) in your messaging and packaging, and use design tools to engage your consumers.

Presented by Rowena Curlewis, CEO at Denomination

REGISTER NOW

This webinar is free to ALL WCA Members. To register, CLICK HERE

Non-members will be charged $50+GST to access the webinar. To pay and register CLICK HERE. 

ABOUT THE PRESENTER

Rowena is CEO and one of the founding partners of leading drinks design specialist Denomination. Denomination is an award-winning drinks design consultancy based in Australia, the UK and the US, working for a large cross-section of clients from boutique to international icons. Now in its 21st year, Denomination aims to continuously push boundaries and do things differently, and lead the drinks design industry in driving sustainability. Rowena’s insight, passion and knowledge about the drinks industry means she is a regular contributor to drinks and design press, and has lectured and chaired panels in design, innovation and drinks packaging.