How to Use Live Streaming to Turn Your Website into a Cellar Door

Presented by Professor Roberta Crouch from Flinders University, this webinar outlines the easy steps to turning almost any wine brand event, like a cellar door experience, into one that is enjoyable and motivating for your customers. Whilst live streaming has been around for a while, never has the technology had so much to offer as it does now. This webinar will provide important information about the benefits of building an online community to sell wine and build (or help to rebuild) your brand. Research conducted by Roberta demonstrates how easy it is to do, the ‘how to steps’ that work and the benefits that can be realised, such as increased brand attachment (even after 1 event), positive world of mouth and eWord of Mouth and, critically, a willingness to pay a higher price for your wines. 

Roberta Crouch

These virtual tastings are truly co-created with anyone who participates and satisfy a number of very important customer needs, including social and emotional – particularly relevant in these times when people are feeling a bit isolated and ‘shut in’. They also will learn about your wines in a relaxed and safe environment. All you need is a willing wine maker to spend a hour or so discussing their favourite topics with new and existing wine buyers, some simple equipment and a bit of imagination to schedule some events and tasting packs for participants. In the webinar, the process will be outlined step by step and suggestions for event topics that proved successful will also be shared.

This webinar is kindly sponsored by Wine Australia and is FREE to all.  To register,CLICK HERE