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After cellar door sales were shaken by the pandemic, many Aussie producers began to successfully move online and discover new ways to sell, distribute and build closer relationships with their customers. 

With more wineries adopting DTC, the wineries that modernise their operations and technology, whilst keeping the high expectations of the digital consumer front of mind, are awarded a greater share of wallet.

Join Charlotte Cels, Co-Founder of Brunch Agency and Tristan Miller, Partner Manager at Shopify as they talk through; 

  • What to consider when selling wine online, and what does “good” look like? 
  • Common myths and misconceptions of selling wine online (and how to solve for them!) 
  • How to optimise your website, and leverage analytics to drive customer growth, loyalty and retention
  • How to future proof your business, for growth and success in this new world

This is one not to miss! Register now here, CLICK HERE

 

ABOUT THE PRESENTERS

Charlotte Cels, Co Founder, Brunch Agency

With over ten years of experience within the wine industry, Charlotte is excited to see what the future holds for
wineries in the direct-to-consumer space. Passionate about building and growing businesses, and strengthening brands across the industry, Charlotte has a proven track record when it comes to maximising returns across multiple stakeholders. The former Head of Business Development & Buyer at Vinomofo, Charlotte created the direct-to-consumer channel, Vinodirect, which has significantly changed the way wineries do business with their customers.

Tristan Miller, Partner Manager, Shopify Plus

Tristan has been a Shopify Partner Manager for the past 4 years, working with agencies across the region to win Shopify Plus merchants and accelerate their growth. He’s recently launched the Shopify Digital Marketing Partner Program, creating closer ties between the platform and the agencies that continue to drive customers and growth across the breadth of the Shopify ecosystem.

Register now here, CLICK HERE