ABAC’s Responsible Alcohol Marketing Code is a 101-fundamental “need-to-know” for anyone working in professional wine communication.

Did you know that complaints about breaches of the code by wine companies have doubled in recent years?

In this webinar, Jayne Taylor CEO of ABAC will

• speak about the importance of the ABAC Code
• present the latest data on the areas where wines are most often in breach
• show relevant examples of breaches to highlight the nuances, and
• provide details of learning resources that are available through ABAC.  

This is a must-watch webinar for anyone who is responsible for promoting and marketing wine – starting from the marketing assistant right up to the business owner, but also wine photographers, marketing agencies, and any staff doing social media.

Learn how to ensure you are communicating positively and responsibly about your wines without risking a breach of the Code.

This webinar is FREE to WCA Members.

• Members CLICK HERE to register.
• Non-members will be charged $50+GST to access the webinar. To pay and register, please CLICK HERE