POSTPONED TO EARLY 2023

October is a busy time of year for everyone and we couldn’t quite fill the bus for this tour. Interest is definitely there, so we have decided to postpone until early in the New year.

As wine professionals, we’re constantly trying to answer the question: what really works to engage consumers?

At the WCA Yarra Valley immersion day, we’re setting out to answer just that, with the help of some pros. Three leaders in the drinks space will be taking us through their key focus, sharing insights, and leading tastings to help answer this question.

This not to be missed trade tour hosted by the WCA VIC chapter will take place on Friday 7th October, departing from Richmond Station (Punt Road, Richmond) at 10.00am. The bus will return at 5:30pm, the same day.

Three stops.Three Experts. Three Experiences. 

THE ITINERARY

STOP 1 – Rob Dolan Wines

Theme: Engaging consumers through education

Activity: Break into teams with the challenge of re-creating a blend from various parcels

Plus Q+A with Master of Wine Meg Brodtmann – Head of Education and Global Outreach, Rob Dolan Wines

STOP 2 – Four Pillars

Theme: What wine can learn from spirits  

Activity: Guided Gin tasting

Plus Q+A with Cameron MacKenzie – Founder/ Distilling, Four Pillars

STOP 3 – St Huberts

Theme: Not just a tasting, an experience  

Activity: Tasting with Winemaker Greg Jarrat

Plus Q+A with Tony Layton, Business Manager, St Huberts

Special Thanks