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2020: The year that changed the way we talk about wine

The challenges we have faced in 2020 have been unimaginable. Join the conversation with Australian wine writers Max Allen and Nick Ryan as they talk about how the events this year have shaped the way we communicate about wine. 

Moderated by Professor Armando Corsi, the panel will delve into a number of thought-provoking questions such as; what can we expect to see with the trends that have emerged – supporting local, digital commerce, focus on provenance and authenticity? What are the new call to actions? How do wine brands instigate meaningful interaction with consumers to build their brand and drive sales as we navigate our way to the new normal?

This panel event is guaranteed to be both insightful and entertaining, we hope you can join us!

Brought to you by the WCA Victorian Chapter

SOLD OUT – we have reached our ticket capacity for this event, if you missed out we hope you can join us for our next WCA Panel Series event.



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