As the saying goes, content is king. But, just how does the wine community find the sweet spots in creating meaningful connections with their consumers? It’s a topic that is sure to raise some interesting conversations and new areas for wine brands to explore.
Join the WCA SA Chapter on Thursday June 27 at 6.00pm for its next panel session in Adelaide that will explore how the Australian wine community is using digital content to connect with consumers.
Marni Cook – The University of Adelaide, Program Director Wine Business will guide the evening’s conversations through a range of thought-provoking topics, leading a panel including:
- Howard Duncan – Chief Operating Officer, Artisans of the Barossa
- Amber Flavel – Marketing Manager, Howard Vineyard
- Jason Nikolas – General Manager, Grapes of Mirth
- Hannah Bentley – Communications Manager, Wine Australia