Insights and Trends in the Wine Marketing and Communications Space
• Key Wine Trends in China.
• Top 5 Provinces forecasted for growth.
• Wine Insights – what is the Chinese consumer telling us?
Creating Exceptional Connections with Chinese Consumers
• WeChat, Social and on the Other Side of the Great China Firewall.
• Distribution to China – eCommerce landscape.
• Chinese consumers – how they want Australian marketers to engage with them – how they are communicating with Chinese consumers.
• The Payments Landscape – what Chinese consumers demand from Australian Wine communicators.
• Protecting your IP in China.
Latest Tech Trends – Shaping how we communicate with the Chinese Consumer
• Blockchain trends and how this technology can build trust and enable engaging marketing communications.
• Wine label technology.
• Articial Intelligence or Augmented Reality – Innovative ways to communicate with customers and the implications for the future.
• Martech that enables consumers to follow the whole journey of making wine.
• Wine Tourism trends from today’s Chinese travellers.
• Driving tourists to Australia’s wine regions.
• Success factors attracting Chinese tourists.
Stay tuned for announcements of our thought leaders and industry experts to join the Summit in 2019.