China-Australia wine marketing summit2018-12-13T14:57:56+00:00

China – Australia Wine Marketing Summit

Mainland China in the last year overtook the USA to become Australia’s second largest export market (by volume). Key factors such as the high quality of Australian wine and low Northern hemisphere harvest keep driving demand for our wine brands. On the horizon tariffs will be removed completely providing Australian wine brands with a competitive advantage.

Leading into 2019 and beyond how are you, your team and organisation going to take advantage of this exciting market opportunity.

This Summit is designed to help both new and well-established wine exporters carve out their marketing plans for growth in this exciting Chinese consumer market.

Why Attend
This is your opportunity to gain the latest insights and knowledge from leading industry experts in the China wine marketing space. By attending this event you will:

• Gain insights into the latest trends – What do Chinese consumers want from Australian wine brands?
• Walk away with key learnings you can immediately apply back to your role.
• Attain confidence in your future marketing communications approach to this ever increasing market.
• Build your network in the China marketing space.
• Be informed about current marketing strategies and techniques that are gaining traction.
• Dymistfy current perceptions of promoting Australian wine brands in China.
• Learn more about IP protection and the positive moves the Chinese government is making to protect IP.

Who Should Attend

For wine marketers, wineries and wine journalists who are either interested in China or are currently in this market and want to grow their brand’s presence.

Event date: Thursday 4 April 2019

Purchase tickets here

Topic Areas


Insights and Trends in the Wine Marketing and Communications Space
• Key Wine Trends in China.
• Top 5 Provinces forecasted for growth.
• Wine Insights – what is the Chinese consumer telling us?

Creating Exceptional Connections with Chinese Consumers
• WeChat, Social and on the Other Side of the Great China Firewall.
• Distribution to China – eCommerce landscape.
• Chinese consumers – how they want Australian marketers to engage with them – how they are communicating with Chinese consumers.
• The Payments Landscape – what Chinese consumers demand from Australian Wine communicators.
• Protecting your IP in China.

Latest Tech Trends – Shaping how we communicate with the Chinese Consumer
• Blockchain trends and how this technology can build trust and enable engaging marketing communications.
• Wine label technology.
• Articial Intelligence or Augmented Reality – Innovative ways to communicate with customers and the implications for the future.
• Martech that enables consumers to follow the whole journey of making wine.

Wine Tourism
• Wine Tourism trends from today’s Chinese travellers.
• Driving tourists to Australia’s wine regions.
• Success factors attracting Chinese tourists.

Networking Drinks


Stay tuned for announcements of our thought leaders and industry experts to join the Summit in 2019.