After the tremendous success of the 2019 Wine Industry Mentor Program, Wine Communicators of Australia (WCA) and the Adelaide Business School at The University of Adelaide are pleased to announce over 20 industry leaders are set to take up the mantle as a mentor in 2020. This national wine industry mentor program aims to boost the career trajectory of the next generation of wine communicators. The program will benefit people
Wine Communicators of Australia (WCA) welcomes new Interim Chair Marni Cook, a proficient educator, recently appointed to the inaugural skills-based Board as Chair of the Board of McLaren Vale Grape Wine and Tourism Association. The incumbent Chair, Toni Carlino was announced as the Chair on the National Board of Wine Communicators of Australia (WCA) in April 2019. Toni has requested to step down for an interim period while she recovers
ASVO is proudly working in collaboration with Wine Communicators of Australia (WCA) to present a two-day seminar on June 29-30, 2020. ‘Australian wine: winning the long game’ will tackle the big issues: growing, making and selling wine in the future. “Wine businesses today are confronted with the threat of fire, drought, rising energy prices, disease and climate change (among other things). Consumers are seeking out businesses whose practises offer a
In a world where consumers are bombarded with stimuli coming from every direction, it is important that wine businesses have clear marketing messages and strategies that engage their consumer effectively. Put simply, wine brands must stay on top of their marketing game to remain in the game. With this in mind, the University of South Australia (‘UniSA’) and the Ehrenberg-Bass Institute for Marketing Science, provide helpful
Whether you are reaching for a glass of a classy cool climate Chardonnay from the Adelaide Hills, an old vine Grenache from McLaren Vale, or a refreshing Riesling from the Eden Valley; we as South Aussies are spoilt for choice when it comes to selecting a premium wine. We really have it all in little old Adelaide, but do our international friends and colleagues feel the same way about South
So what is Great Wine Capitals? The Bordeaux Chamber of Commerce founded Great Wine Capitals (“GWC”) in 1999. Today GWC is a global wine network that encourages travel, education and business exchanges between each of the member cities. In 2016, Adelaide became a member of the GWC Global Network alongside: Mainz-Rheinhessen, Germany Verona, Italy Bordeaux, France Mendoza, Argentina Lausanne, Switzerland Valparaiso Casa Blanca Valley, Chile Porto, Portugal Bilbao Rjoja,
“I’m going where?!” I thought. I was already excited about being the 2019 Wine Media Cadet, and then they told me I was going to Bordeaux. While I was excited, I was also in shock. I was expecting to get a call later explaining that they had made a mistake or that they had changed their mind. It wasn’t until my flights and accommodation were booked that it really sunk
I have spent a lot of time over the years investigating the many different aspects of the wine industry, but up until now, I really had no idea of the level of effort and rigour that goes into judging at a wine show. After stewarding for a couple of days at the Royal Adelaide Wine Show (RAWS), I gained a little insight and a lot of appreciation for the hard
Mainland China continues to be an important market for the Australian Wine Sector. Off the back of the success of the 2019 Summit, Wine Communicators of Australia (WCA) will be hosting the 2020 China-Australia Wine Marketing Summit where you will hear from leading China experts, 6 May 2020. Leading into 2020 and beyond how are you, your team and organisation going to take advantage of this exciting market. This Summit
The following account of the Q&A Panel Series event held in Adelaide on Tuesday 26 November 2019 was written by Shirley Fraser, WCA SA Chapter Chair and Board member. USA - Is it the new hope for Aussie wine? Last night Wine Communicators of Australia held its SA chapter panel series event in Adelaide. Thanks to the generosity of spirit, the panellists shared their highs and lows of the USA