Do you own or work for a winery that has limited time and marketing capacity? Are you working with or chasing a distributor? Maybe you have been told that you need a stronger consumer-facing story or a D2C strategy, but aren’t sure where to start or whether the audience is even there? Well our October webinar is for you!

WISA has collaborated with Wine Communicators to bring you a FREE FOR ALL webinar, packed with tangible tools to help Australian wineries sharpen their storytelling and get their wine in front of more independents.

The webinar will feature 4 key speakers:

Katie Spain: an award-winning Australian journalist, author, and national drinks writer known for her vibrant storytelling.

Darren Oemcke: as Director of Hydra Consulting, Darren helps wine businesses strengthen decision-making across production, strategy, capability, and market development.

​Melissa Raymond: Melissa brings extensive experience across wine, tourism, marketing, editorial and higher education, including as owner of Garden & Field.

Antony Milford: a Sydney-based wine industry and retail professional who is the founder of The Wine Road, an independent Australian wine media platform and publication.

The panel will discuss many aspects of storytelling, including:

1. Why storytelling, why now.
2. Different audiences need different stories.
3. A distributor isn’t the finish line.
4. Yes, there is an audience.
5. Tools built for time-poor wineries.

Join us for the WCA October Webinar: Storytelling for Wineries – Why It Matters and How to Actually Do It

When:  Wednesday 21st October between 10 – 11am AEST