The Direct to Consumer Wine Summit delivers marketing insights, shares successful DTC strategies and provides a platform for wine brands to understand the growth opportunities in the market. Attendees will learn about successful DTC strategies in both Australia and globally.

This Summit is a platform for wine business owners, operators, senior leaders, wineries, cellar door teams, and brand and marketing managers to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative direct to consumer strategies.

The aim of the Summit is to:

• Deliver market insights
• Enhance commercial outcomes for wine brands in markets they serve
• Provide knowledge about successful channels to existing and new markets
• Ensure wine brands are educated about the latest ways to market through online and traditional channels such as retail and eCommerce

Why Attend?

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the direct to consumer space. By attending this event you will:

1. Gain insights into the latest trends – What do wine consumers want from Australian wine brands in the Australian markets?
2. Walk away with key learning you can immediately apply back to your role.
3. Attain confidence in your future direct to consumer plans.
4. Build your network in the direct to consumer space.
5. Be informed about current direct to consumer strategies and techniques that are gaining traction.
6. Learn more about diversified direct to consumer strategies that have proven success and future growth potential.

SAVE THE DATE

26 November 2026, 9 AM – 5:00 PM

Venue: Australian National Maritime Museum, 2 Murray St, Pyrmont, NSW

MORE INFORMATION ON TICKET SALES AND SPEAKERS TO FOLLOW SHORTLY 

View the terms & conditions of WCA event attendance here.