Been wondering how to best engage with the on and off trade in 2025?

In this webinar we will discuss with a panel of experts the best ways to communicate and connect with buyers, sommeliers, and the modern wine drinker in Australia.

In conversation with wine marketing communications specialist Emily Sharland, the incredible panel line-up will feature:

  Robert Aitken – Fine Wine Category Manager East – Endeavour Group

  Xavier Vigier – Head Sommelier – Circl Wine Bar

  Shonelle Hurley – Head of Independent Sales, Retail & On Premise – Penfolds

This webinar is FREE to WCA Members.

• Members CLICK HERE to register.
• Non-members will be charged $50+GST to access the webinar. To pay and register, please CLICK HERE

PLEASE NOTE: This webinar is not being held at our normal time of 12.30pm ACDT, but instead will be at 10.31am ACDT.

This takes into account one of the first rules of communicating with on-premise (hold meetings outside of service hours) and also factors in the one minutes silence for those in AEST.