Build strong direct-to-consumer strategies within Australia

Register now HERE.

The Direct to Consumer Wine Summit delivers marketing insights, shares successful DTC strategies and provides a platform for wine brands to understand the growth opportunities in the market. Attendees will learn about successful DTC strategies in both Australia and globally.

This Summit is a platform for wine business owners, operators, senior leaders, wineries, cellar door teams, and brand and marketing managers to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative direct to consumer strategies.

The aim of the Summit is to:

• Deliver market insights
• Enhance commercial outcomes for wine brands in markets they serve
• Provide knowledge about successful channels to existing and new markets
• Ensure wine brands are educated about the latest ways to market through online and traditional channels such as retail and eCommerce

Why Attend?

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the direct to consumer space. By attending this event you will:

1. Gain insights into the latest trends – What do wine consumers want from Australian wine brands in the Australian markets?
2. Walk away with key learning you can immediately apply back to your role.
3. Attain confidence in your future direct to consumer plans.
4. Build your network in the direct to consumer space.
5. Be informed about current direct to consumer strategies and techniques that are gaining traction.
6. Learn more about diversified direct to consumer strategies that have proven success and future growth potential.

Speakers

The speaker and panelist line-up for the upcoming DTC Wine Summit includes DTC experts and people working in wine businesses. Speakers will share a series of case studies with attendees focused on successful DTC strategies, sharing what they have learnt and where they see the future of their DTC wine business.

AGENDA: INSIGHTS AND DTC STRATEGIES FOCUSED ON WINE BUSINESS GROWTH

The State of DTC in Australia and Globally – What you need to know and where you need to invest your time, energy and resources

• Georgia  Rasmussen, DTC Expert, Georgia Rasmussen Consulting

How the wine industry can transform industry headwinds into rapid reinvention

• Rowena Millward, Business Change Expert, Uncomfortable Change

Building a Customer Centred Culture that Drives Profits

• Linden Brown, Customer Centred Culture Expert, Market Culture

The AI Marketing Team of the Future

• Douglas Nicol Co-Founder @ Australian Centre for AI in Marketing – Co-Author 2025 AI Readiness Report 

CASE STUDIES – SUCCESS STORIES FROM EXPERTS & PEOPLE WORKING IN WINE BUSINESSES

What Australian DTC wine businesses can learn from San Francisco and Napa Valley – Luxury wine tourism and direct-to-consumer (DTC) sales strategies.          

• Michael Van Der Sommen, Direct Sales and Brand Manager, Torbreck

Scaling DTC Wine Businesses through outside perspectives and industry leaders’ experience

• Samantha Elliott, Executive Director, Branding, Digital Sales & Marketing, Tamburlaine Organic Wines

People are key to the success behind our DTC wine business

• Jamie Pike, Managing Director Pikes Wines

Successful eCommerce Strategies for DTC businesses

• Lachlan Aird, DTC + E-Commerce Manager, Shaw + Smith

Attracting the new age wine drinker

• Rod Micallef, Director, Zonzo Estate

Growing a DTC wine business – Key Learnings and wins

• Nick Williams, Cellar Door & Operations Manager, Hungerford Hill

Integrated marketing strategies to grow your DTC wine business: Case studies and practical advice from working with over 150 wine businesses

• Maddy Jones, Head of Marketing, Brunch Agency

What tech needs to exist for 100% of wineries to be 100% DTC

• Richard Owens, Founder & CEO, WithWine 

Creating a Destination that Sells and Drives Foot Traffic

• Kathryn Illy, Board Director, Australian Marketing Institute, and Former CMO, Destination NSW  I  Top 25 CMO in Australia
• Rachael Smith, Director, Primera (Global destination creating firm)

Collaboration that drives a sense of community around wine – Enhancing the customer experience

• Nadja Wallington, Winemaker, ChaLou Wines
• Angus Barnes, General Manager, Bunnamagoo Estate Wines
• Lou Way, DTC Manager, Pizzini Wines

Register now HERE.

Date/Time: 6 Nov 2025, 9 AM – 5:00 PM

Venue: Australian National Maritime Museum, 2 Murray St, Pyrmont, NSW

Thank you to our Summit Partners

View the terms & conditions of WCA event attendance here.