Feel like it’s impossible to keep up with the evolving world of social media and digital marketing? You’re not alone.

While the social media landscape is changing at breakneck speed, many wineries continue to chase vanity metrics instead of building genuine community connections that drive actual wine sales. The world of social is evolving, and so should your digital marketing.

The brands that understand and implement these new trends will capture consumer attention from those still operating with yesterday’s playbook. With 93% of marketers reporting they’ll spend more time on social marketing in 2025 (Sprout Social), the competition for authentic engagement has never been fiercer. This isn’t just about posting more content or jumping on trending formats—it’s about reimagining how you build relationships that convert browsers into buyers and visitors into wine club members. Strategically amplifying good content to reach audiences that matter and getting people back to your site with an authentic story.

Platform algorithms now prioritise meaningful engagement over reach. Video content isn’t just preferred—it’s essential for visibility. And your owned assets like email marketing have become more valuable than ever as collecting first party data becomes a priority.

Trish Barry from Mastermind Consulting has been navigating social and digital marketing for nearly two decades, helping wine businesses transform their strategic presence. In this hands-on webinar, she’ll cut through the noise and show you exactly what’s working now.

You’ll discover:

• What wine consumers want to see in 2025 (hint: it’s not just pretty vineyard photos)
• How to leverage paid media strategically without burning through your marketing budget
• Which content creation tools will save you hours while improving your results
• Why your email list and database are now your most valuable marketing assets—and how to maximize them

This webinar is FREE to WCA Members.

• Members CLICK HERE to register.
• Non-members will be charged $50+GST to access the webinar. To pay and register, please CLICK HERE