The media world is a complex space, with journalists and writers having their own niche audiences and many wine businesses not quite sure how to approach them.

Join this webinar as we chat with some of the best in the trade to understand the wine media landscape and how we can better connect, communicate & engage with them. Lead by WCA Exec Chair, Angus Barnes, the panel will explore the various forms of wine journalism, what makes a story ‘unique’ and how to write a media release with purpose. We will also look at the benefits of engaging a PR agency and how you can use them to improve your wine brand presence in the media.

Panellists:

• Max Allen, Wine & Drinks Writer
• Nola James, Freelance wine writer and editor
• Tom Kline, Independent wine writer
• Brian Chase Olson, Director at Blend Public Relations

REGISTER NOW

This webinar is free to ALL WCA Members. To register, CLICK HERE

Non-members will be charged $50+GST to access the webinar. To pay and register, CLICK HERE