Podcasts are a hugely exciting opportunity for the wine industry, with forty per cent of Australians now listening to podcasts, up from 25 per cent in 2020.

In this webinar, journalist and podcaster James Atkinson explains what podcasts can do for your business if you set aside ‘reach’ in favour of ‘engagement’ as the most valuable measure of return on investment.

Consumers are now exposed to up to 10,000 advertising messages on a daily basis. Podcasts enable you to cut through this clutter by reaching captive listeners while they are driving, walking the dog or doing housework.

Join us as James provides a comprehensive overview of the podcast landscape with advice on how you can get involved, regardless of your marketing budget, and some of the pitfalls you should be careful to avoid. 

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This webinar is free to ALL WCA Members. To register, CLICK HERE

Non-Members will be charged $50 + GST to access the webinar.  To pay and register, CLICK HERE