In a world where consumers are bombarded with stimuli coming from every direction, it is important that wine businesses have clear marketing messages and strategies that engage their consumer effectively. Put simply, wine brands must stay on top of their marketing game to remain in the game. With this in mind, the University of South Australia (‘UniSA’) and the Ehrenberg-Bass Institute for Marketing Science, provide helpful

Whether you are reaching for a glass of a classy cool climate Chardonnay from the Adelaide Hills, an old vine Grenache from McLaren Vale, or a refreshing Riesling from the Eden Valley; we as South Aussies are spoilt for choice when it comes to selecting a premium wine. We really have it all in little old Adelaide, but do our international friends and colleagues feel the same way about South