The Wine Media Conference has partnered with four Australian media publications for the 2019 event: Winestate Magazine, National Liquor News (and its partner online newsletter TheShout), Gourmet Traveller WINE, and the Halliday Wine Companion. The conference will take place October 10 – 12 in the Hunter Valley in New South Wales.

“The Wine Media Conference seeks to gather those writing, videoing, and photographing about wine and the wine industry from around the world in one room,” says Allan Wright, owner of Zephyr Conferences which is organizing the conference. “While we already have 55 participants registered from North America – our home base – we greatly appreciate the support of these four major Australian wine periodicals to help us spread the word to Australian media and the Australian wine industry.”

The ranks of wine media no longer consist solely of those writing about wine for major periodicals. Wine media are now just as likely to communicate about wine on social media, on blogs, or via photography, videography, or even smartphone app. “The rise and rise of social media and bloggers is a phenomena that cannot be ignored,” stated Peter Simic from WineState Magazine. “With the fragmentation of all Media, this is a tide that is growing and we fully support this conference.”