Week of Events
Webinar: DTC Changes Gear: results and insights from the 2021 Wine DTC survey
Webinar: DTC Changes Gear: results and insights from the 2021 Wine DTC survey
In this webinar Sandy Hathaway will present the key findings and benchmark statistics from the 2021 Wine Direct-to-Consumer survey conducted in Australia by Wine Australia in collaboration with Wine Business Solutions. Peter McAtamney will provide further insights from the data, including international benchmarking derived from an equivalent survey conducted by Wine Business Solutions in New Zealand and South Africa comparing with US data. The presentation will cover cellar door, wine
WCA Digital Workshop – Harvesting DTC Rewards
WCA Digital Workshop – Harvesting DTC Rewards
A new year brings new hope and opportunities. As we prepare to enter 2022 it’s time to plan how your winery will fully embrace digital and social media in your marketing mix. COVID-19 has brought more consumers online, but it’s never been more competitive to sell online and direct to consumers as wineries compete for attention. Looking at some of the latest trends and consumer insights, WCA Wine Communicator of