WCA Wine Growth Summit

25 JUNE 2026 – Adelaide

Be part of this must attend event to gain the latest insights and knowledge from leading industry experts in the wine growth space.

BUY TICKETS NOW – CLICK HERE.

We are excited to announce the upcoming WCA Wine Growth Summit.

The Summit is designed to educate and share the collective knowledge of industry leaders’ experiences to better inform and educate wine brands so they can enhance their commercial outcomes, grow export markets and position their brands in a positive way globally.

This Summit is a platform for business owners, wine professionals, export managers, business leaders, winemakers, marketers, wineries, cellar door teams, brand managers and operators to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative growth strategies.

The Program – Speakers and Panelists
The speakers and panelists at the Summit are leaders in wine, well-known wine professionals and inspiring people from wine brands of all sizes to ensure we provide a well-rounded and practical program. 

Why Attend

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the wine growth space.

By attending this event you will:

• Gain insights into the latest trends – What do consumers want from Australian brands?
• Walk away with key learnings you can immediately apply back to your role.
• Attain confidence in your future business growth plans.
• Build your network in the export space.
• Be informed about current growth strategies and techniques that are gaining traction.
• Learn more about diversified growth strategies with proven success and future growth potential.

Program 

Global Trends and Opportunities

~ Angelica Crabb, Senior Analyst, Wine Australia

~ Andrew Kamphuis, Founder and President, Commerce7

Case Study: Poco Vino ~ Emily Harper, CMO, Australian Vintage

Stanton & Killeen Wines Export Journey ~ Wendy Killeen, Managing Director, Stanton & Killeen Wines

Thai people love Australian wine – It has nothing to do with us: The rise of South East Asia ~ Brendan Carter, Winemaker at Unico Zello & Director at Bottle Shock

Canada and North American market: Using a flexible strategy to adapt to market shifts  ~ Alexia Roberts, Group COO, Randall Wine

Who are we competing against? Is it Chile, South Africa, USA or ourselves? ~ Louis Schofield, Worlds Apart Wines

Successful Ecommerce and Distribution Strategies for China and South East Asia ~ Iain Langridge, Managing Director, In2Asia

Export journey from working with global brands to start up export businesses ~ Mike Brown, M Squared Wine

What wine buyers want in the UK – What they really, really want ~ Vanessa McKinney, SA Senior Manager, UK, Department of State Development

Case Studies: International Wine Tourism – Where are the opportunities? ~ Robin Shaw, Wine Tourism Australia

Converting high value international visitors into repeat purchasers ~ Matt Annear, General Manager, Australia Tasting Room

Panel + Q&A Session 1 – Achieve Growth in Key Global Markets

Being trade resilient whilst finding markets where there are growth opportunities

• Mashoom Tait DipWSET, CEO at Bird in Hand. Working with Bird in Hand for over a decade, Mashoom has been responsible for the establishment of the business’ European arm based in London, leading global brand strategy and export market development across key international markets. 
• Dan Killey, Sales Director at Brand Warrior. Previously GM for Negociants International in Greater China and GM for FRJ-DIVA Global, followed by CEO at Pure Wine Co., Dan now works with Mitolo, William Downie, Mr Riggs, Patrick Sullivan, Gentle Folk, Jim Barry and Polka.
• Ant Grundel, TradeStart Export Adviser at SA Department of State Development. With a finance background, Ant joined the wine industry 20 years ago and is now a true International Trade expert delivering Austrade Services & Stakeholder engagement at SA Govt DSD.
• Liz Mencel, Director at Purple Feet. Based in WA, Liz brings 30 years’ experience in export marketing and business development roles, 20 of those years being within the wine industry. 

Panel + Q&A Session 2 – Destination Marketing

Attracting food and wine tourists and driving the visitor economy

• Robin Shaw, Founder and lead consultant at Wine Tourism Australia. After a successful career in wine and tourism management, Robin now shares her wine tourism expertise via her own consulting business. She has also development and delivered the Master of Wine Business – Wine Tourism Course at Adelaide University.
• Matt Annear, General Manager at Australia Tasting Room. Matt is a highly driven executive specialising in growth, sales operations & B2B marketing & events, with over 15 years of leadership experience in both Australia & New Zealand.
• Luke Tyler, General Manager Sales and Marketing at Hahndorf Hill, Ashton Hills and Wirra Wirra. With 20 years in the Australian wine industry, Luke has overseen some of the country’s most significant and globally admired brands, including St Hallett, d’Arenberg, Petaluma, Grant Burge and Stonier. 
• Peter Saturno, Director at Longview Vineyard. Peter has been behind the wheel of turning Longview into a leading tourism destination – renovating the cellar door and adding a restaurant, accommodation and day spa.

Host & MC ~ Alex Gibbs, Deputy Chair, Wine Communicators of Australia

Event Details

Date: 25 June 2026

Event Time: 9 AM – 5:30 PM (ACDT)

Venue: Adelaide Convention Centre, North Terrace, Adelaide, SA 5000

Tickets: start from just $190 pp for a full-day conference, plus lunch and post-event networking drinks. 

TICKETS ARE NOW ON SALE – CLICK HERE.