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The wine industry’s Direct to Consumer Wine Summit is in Sydney on 21 June 2023. This is an exciting opportunity for the wine industry to come together face-to-face to drive the growth of the direct to consumer market. At this event, you’ll hear from industry leaders, case studies of what works and what doesn’t as well as what it takes to be a profitable and sustainable, growth focused direct to consumer wine business.

The aim of the Summit is to deliver marketing insights, share successful D2C strategies and provide a platform for wine brands to understand where the growth opportunities are in the market. Attendees will learn about successful D2C strategies in both Australia and globally.

This Summit is a platform for wine business owners, operators, senior leaders, wineries, cellar door teams, and brand and marketing managers to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative direct to consumer strategies.

The purpose of the Summit is to educate and share the collective knowledge of industry leaders’ experiences to better inform and educate wine brands, so they can enhance their commercial outcomes, grow their markets and position their brands in a positive market position.

Register now HERE.

Why Attend

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the direct to consumer space. By attending this event you will:

  1. Gain insights into the latest trends – What do wine consumers want from Australian wine brands in the Australian markets?
  2. Walk away with key learning you can immediately apply back to your role.
  3. Attain confidence in your future direct to consumer plans.
  4. Build your network in the direct to consumer space.
  5. Be informed about current direct to consumer strategies and techniques that are gaining traction.
  6. Learn more about diversified direct to consumer strategies that have proven success and future growth potential.



The Summit program has been designed to ensure we hear from DTC experts both in the wine industry and in other sectors that face similar challenges to DTC wine businesses. This will provide event attendees with out-of-the-box thinking, new ideas and DTC strategies to implement back in your business immediately. 

Speakers are represented from wine regions across Australia, where they will provide a unique perspective on the opportunities and challenges the DTC wine market is facing now and in the future.

Direct to Consumer – Hear from the Experts

  • Rethink who you are and what you’re doing in your DTC business

  • The Top 10 Tips for growing your DTC Business 

  • Key Direct to Consumer pillars for success

  • D2C Strategies for small to large wine businesses

  • Customer mapping – Understanding how your customers are buying to increase the number of profitable customers

  • The future of DTC


  • Georgia Rasmussen, Direct to Consumer Expert

  • Malcolm Auld, Direct to Consumer Expert and Managing Director, Malcolm Auld Direct

  • Mike Zeederberg, Digital Marketing and Customer Mapping Expert, Managing Director, Zuni

  • Peter McAtamney, Principal, Wine Business Solutions 

DTC Businesses Stories – Case Studies about what works and what they have learnt

  • Our journey growing the Direct to Consumer side of our wine business?

  • What makes a Direct to Consumer wine business successful?

  • Committed to Direct to Consumer from the start

  • Growing a DTC business in a medium family-owned winery

  • How do you create a DTC relationship without consumers having to visit your winery

  • Automating a DTC wine business – Case Study

  • Growing our DTC wine business using automation

  • DTC Marketing strategies that drive growth

Speakers and Panelists

  • Corrina Wright, Winemaker & Director, Oliver’s Taranga

  • Trish Barry, Managing Director, Mastermind Consulting

  • Mitch McKenzie, Head of Direct Business, Chateau Tanunda

  • Rowena Henderson, Marketing and Business Development, Boydells Vineyard

  • Angus Barnes, Senior Wine Executive

  • Mark Davidson, Winemaker & Managing Director, Tamburlaine Organic Wines

  • Emily Hay, Estate Marketing Manager, Paragon Wine Estates

  • Jane Thomson, Founder & Principal, The Fabulous Ladies’ Wine Society

  • Crystelle Topatan, CEO and Founder, Launchy IO

  • David Stredwick, Wine Club Manager, Howard Park Wines

  • Amy Smedley, Director, S2 Studio Architects

DTC Tourism Wine Business – Tourism is at the heart of DTC

  • Tourism + Cellar Door: Growing your Direct-to-Consumer Tourism Revenue

  • DTC Tourism Wine Business – What’s working, and what’s not – Case Study – Orange

Speakers and Panelists

  • Robin Shaw, Wine Tourism Development Specialist,  Wine Tourism Australia

  • Nicole Samodol, Director and Founder, Rowlee Wines

  • Jennie Curran, CEO, Hunter Valley Wine and Tourism Association

  • Andrew Bartholomew, Managing Director – Tourism, Smile Marketing

Book now and save $100 off your full ticket price!