Join us in the Barossa Valley to explore engaging with the next generation of wine drinkers!

A new generation of wine consumers presents both new challenges and new opportunities to communicate wine.  Traditional media channels are not cutting through with younger drinkers who are curious about wine but not engaging with it in the same way their parents did. Technology, storytelling and personality are paramount in the new wine marketing arena, and we’ll explore how to effectively reach the next generation of digital-savvy, experience-driven wine consumers to help build lasting connections.

Hosted by the WCA SA Chapter, with guest speakers Noah Ward and Henry Doyle from Unico Zelo and Irma Dupuis Day, Wine Business & Marketing, University of Adelaide.

Where: Chateau Tanunda, 9 Basedow Rd, Tanunda, Barossa SA 5352

When: Thursday 12 June 

Arrival 5.30pm (optional winery tour) for a 6pm start

Finish around 8pm

Tix: $20 WCA Member / $30 non-member

Ticket price includes the event and a complimentary glass of wine & light snacks