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Best Winery Website

This award acknowledges a wine website that combines outstanding design, creativity and usability (UX) with current, engaging and relevant content for its desired audience. Consideration will be given to the goal of the website, ecommerce experience, integration of key digital mediums (e.g. video) ability to engage with the audience as part of broader digital ecosystem.

Entry criteria:

  1. Open to Australian wineries and wine businesses with a published website.
  2. The website must be in English and be live and been updated within the period of 1 July 2024 and 31 July 2025.

Entry Fee:

An entry fee of $55 inc GST applies to every award nomination submission for this category.

 

Judging criteria:

The judges will consider the following with reference to each nomination:

  • The design of the website – its look and feel and how compatible it is across a range of devices i.e. mobile, desktop, tablet.
  • The functionality and user experience of the website – whether it is user friendly, mobile enhanced.
  • Its creativity and originality – the content is offered in a unique and original way, or direct the user to engage with the content in a new way.
  • Its relevance and reach – the content is relevant to the target audience. Some insights using GA4/ Google analytics to show performance over the campaign period and specific improvement on key metrics.
  • SEO considerations – how the website has achieved search engine optimisation though use of key search words in landing pages or credible third-party links to the website.
  • Results achieved against core objectives for the website (e.g. sales, vs information, wine club sign-ups etc)
  • A commitment to developing ongoing excellence in wine communication will be considered favourably. This includes membership to Wine Communicators of Australia.

Prize:

The winner will receive: one year’s membership to WCA valued at $190 (or 1 free renewal for an existing member), a category trophy, and exclusive WCA 2025 award-winner print and web graphics to use in personal marketing and communications.

ENTER NOW – Instructions

  1. Download the 2025 Awards Entry Form (Word format) HERE. Save it somewhere safe so you can complete later. Once complete, save as a PDF before returning to WCA.
  2. Click HERE to pay your entry fee. If you are entering multiple categories you can pay multiple fees at once.  
  3. Email your Entry Form and all supporting materials, by the deadline of 15 August, including an image of the nominee and/or organisation to represent your entry, to admin@winecommunicators.com.au

By emailing us your images you acknowledge and accept that WCA has full permission to use this content for promotional purposes.

Please complete ALL STEPS in the Awards entry process, failure to do so may result in your entry not being considered.

KEY DATES:

Entries Close: 15 August 2025

Finalists Announced: mid September 2025

Awards Ceremony: 6 November 2025

Good luck!