AI is moving fast, and the wine industry is no exception. From how businesses reach customers to how they make decisions, things are shifting. The real question is: are you keeping up?

On August 25, join our panel, who are actively using AI, for an honest, practical panel discussion built specifically for people working in wine businesses. You’ll hear from panelists who work in the wine industry as well as outside the industry. The panel is designed to provide you with a robust look at what you need to do next in your business.

– Luke Algar, Head of Content & Creative, Vinarchy

– Dr Chris Brown, Faculty, Australian Graduate School of Management GSM (AI Strategy & Leadership)

– Michelle Gilmore, CEO, Juno AI (AI Market Research Specialist)

– Lou Cummins, CEO, Australian Centre for AI in Marketing

– Panel Moderator: Alex Gibbs, CEO, Smile Marketing Experts (AI Marketing Specialist) – Panel Moderator

Key topics we will cover

• What does real-world AI implementation actually look like? We’ll explore what’s working in practice, including the wins and the lessons learned along the way.
• AI-powered marketing: Discover how businesses are using AI to sharpen their campaigns, reach the right audiences, and stretch their budgets further.
• AI in market research: Consumer insights are getting faster and sharper. Find out how AI tools are changing the way businesses understand their markets.
• From AI beginners to AI adopters: Not sure where to begin or what to do next? We’ll cut through the noise and point you toward tools and approaches that make sense for businesses at any stage.

Key Takeaways

 – What AI adoption actually looks like inside businesses today
 – Marketing strategies using AI that you can put into practice straight away
 – How AI is changing consumer and market research in the wine sector
 – An honest look at where AI delivers and where it still falls short

This webinar is FREE to WCA Members.

• Members CLICK HERE to register.
• Non-members will be charged $50+GST to access the webinar. To pay and register, please CLICK HERE