Now that a sustainability baseline is expected by consumers, how do truly regenerative brands differentiate themselves? With so much greenwashing out there, how can you communicate credibly?

In our May webinar, hear from respected winemakers about their approach to communicating sustainability. Firstly David Lowe and Bronte Currie of Lowe Wines will explain why David transformed his farm using regenerative farming practices and how Lowe Wines authentically communicates its sustainability ethos to visitors at his cellar door. 

But is this only relevant for small family owned wineries? We will also talk to Pia Merrick, Head Winemaker at Australian Vintage Buronga Hill Winery about what sustainability looks like for wineries at scale, and what she learned about the importance of communication from the recent Sustainability Leaders Conference.

This webinar will help demonstrate to other winemakers how to bridge the gap between operational sustainability and marketing by offering practical strategies to bring consumers and media on the journey without slipping into greenwashing.

This webinar is FREE to WCA Members.

• Members CLICK HERE to register.
• Non-members will be charged $50+GST to access the webinar. To pay and register, please CLICK HERE