WCA Direct to Consumer Wine Summit – 25 June 2024 – Sydney

Build strong direct-to-consumer strategies within Australia

Register now HERE.

BOOK BETWEEN 12-20 JUNE 2024 & GET 15% OFF THE TICKET PRICE

We are excited to announce the upcoming WCA Direct to Consumer Wine Summit.

The Direct to Consumer Wine Summit aims to deliver marketing insights, share successful DTC strategies and provide a platform for wine brands to understand the growth opportunities in the market. Attendees will learn about successful DTC strategies in both Australia and globally. 

This Summit is a platform for wine business owners, operators, senior leaders, wineries, cellar door teams, and brand and marketing managers to meet and hear from experts, industry leaders and other small, medium and large-sized wine brands who are focused on growing their revenue through innovative direct to consumer strategies. 

The aim of the Summit is to:

• Deliver market insights 
• Enhance commercial outcomes for wine brands in markets they serve 
• Provide knowledge about successful channels to existing and new markets 
• Ensure wine brands are educated about the latest ways to market through online and traditional channels such as retail and eCommerce

LIMITED TIME OFFER – BOOK BETWEEN 12-20 JUNE 2024 & GET 15% OFF THE TICKET PRICE

Register now HERE.

Event Details

Date: 25 June 2024

Event Time: 9.00 AM – 5:00 PM

Venue: Australian National Maritime Museum, 2 Murray St, Sydney NSW 2000

Why Attend? 

This is your opportunity to gain the latest insights and knowledge from leading industry experts in the direct-to-consumer space. By attending this event you will:

• Gain insights into the latest trends – What do wine consumers want from wine brands in the Australian market?
• Walk away with key learnings you can immediately apply back to your role.
• Attain confidence in your future DTC plans.
• Build your network in the DTC space. 
• Be informed about current DTC strategies and techniques that are gaining traction.
• Learn more about DTC strategies with proven success and future growth potential. 

Register now HERE.

AGENDA: Speakers & Panelists

The speaker and panelist line up for the upcoming DTC Wine Summit includes DTC experts and people working in wine businesses. Speakers will share a series of case studies with attendees focused on successful DTC strategies, sharing what they have learnt and where they see the future of their DTC wine business.

Insights & DTC Strategies focused on growth

• The Future of the DTC Landscape
• DTC’s role in growing the Taylors Wines brand
• Successful Direct-to-Consumer growth strategies
• Building an instant relationship with customers at the cellar door

Speakers

• Georgia Rasmussen, Direct to Consumer Expert, Owner Georgia Rasmussen Consulting
• Mitchell Taylor, Managing Director, Taylors Wines
• Emily Hay, Estate Marketing Manager, Paragon Wine Estates
• Brad Russ, General Manager, Tulloch Wines
• Geoff Krieger, CEO, Brokenwood
• Malcolm Stopp, National Business Manager, Peter Lehmann

Case Studies – Success stories from experts & people working in wine businesses

• The Tulloch journey – Growing the Direct to Consumer side of our wine business
• Brokenwood’s Direct-to-Consumer business and how it’s core to our growth
• Driving a DTC wine business through the power of story-telling
• Re-inventing your DTC marketing to appeal to the next-generation of drinkers
• DTC Industry Changes and the role of phone sales to drive growth
• Panel – Designing your cellar door to drive growth in your DTC business
• Panel – DTC growth strategies – What works and what have we learnt? Hear from people working in DTC wine
• Digital wallets driving loyalty and growth for wine clubs
• Technology that enables growth
• Practical ways to use AI in your DTC wine business
• Panel – Leveraging influencers to drive visitation and DTC sales
• Case Study – Successful DTC strategies key to growing a gin business
• Panel – How tourism drives DTC businesses and achieves more profitable customers

Speakers and Panelists

• Damian Madden, Director of Consumer Experience and Digital Transformation, Pernod Ricard
• Michael Van Der Sommen, Direct Sales and Brand Manager, Torbreck
• Sally Scarborough, National Sales and Marketing Manager, Scarborough Wine Co.
• Jamie Maslen, Owner, Unexpected Guest Gin
• Rhys Baker, General Manager, Swinging Bridge
• Mat Janes, Consumer Business Director, Domaine Chandon
• Libby Cupitt, Strategic Partnerships Manager, Cupitt Estate
• Richard Owens, Founder & CEO, WithWine
• Andrew Stark, Head of Premium, Casella
• Annie Clemenger, Director, Client Services, Forrest Contact
• Amy Smedley, Architect, S2 Architects
• Crystelle Topatan, CEO & Founder, Launchy
• Lynda Schenk, CEO, Purple Giraffe
• Angus Barnes, Executive Chair, Wine Communicators of Australia